Tracking & Attribution

21 guides covering tracking & attribution on the Sparkforge platform.

• Appointment Report The Appointment Report sits under Reporting and breaks down bookings by status, source, channel, calendar, user, and day of week. Use it to see what is converti
• Call Reporting Call Reporting in Sparkforge surfaces incoming and outgoing call activity with status splits, top call sources, top agents, IVR recordings, and exportable histo
• Chat Widget Attribution Sparkforge logs the traffic source (organic, direct, paid, referral) for every Live Chat conversation. View it on the contact's Activity tab or under Marketing
• Enhanced Listings Audit in Prospecting & Marketing Audit Reports The Listings Audit checks how consistently a business appears across major publishers. The enhanced version adds multi-source validation, a Partial Match catego
• Geographic Analytics (State & City Drilldown) Sparkforge's Geographic Analytics shows where visitors come from at country, state, or city level on an interactive heat-map. Use the drilldown dropdown plus th
• Google Ads Conversion Actions — Platform-Side Setup Create the conversion action in Google Ads first, set Count, attribution model, and value, then connect it to Sparkforge through Ad Manager or a Workflow action
• Google Analytics 4 Tracking Sparkforge sends GA4 events through the Add to Google Analytics workflow action. You need a Measurement ID and API Secret from your GA4 Data Stream, then paste
• How to record Pageviews into Google Analytics for Funnels/Websites (GA4) In GA4, create a property, set up a Web data stream pointing at your funnel or site URL, and paste the gtag.js code (or Google Tag Manager) into the Sparkforge
• How to send data to Google Analytics within a Workflow Add a Google Analytics action to any Sparkforge workflow to track form submissions, opt-ins, or call events. Paste your tracking ID, set event category, action,
• How to set up Facebook Ad Reporting Add UTM parameters in Facebook Ads Manager that map to {{campaign.name}}, {{adset.name}}, and {{ad.name}}, then pair with the Facebook pixel and Conversion API
• How to set up Google Ad Precautionary Tracking Script In Google Ads, open Tools and Settings > Bulk Actions > Scripts, paste the precautionary script, save it under a clear name, and run it hourly to backfill UTMs
• How to set up Google Ad Reporting Connect the Google Ads account in Integrations with admin-level access, select the MCC and Client Account IDs, paste the UTM tracking template at the account le
• Reporting FAQs Mismatches between Call vs. Agent reporting, Google/Facebook ad metrics, SMTP email events, and dashboard widgets usually trace back to filter scope, attributio
• Troubleshoot Guide For Google Ad Reporting Most Google Ads reporting issues in Sparkforge come down to three things: the connected Gmail account needs admin (not manager) role, UTM templates must be appl
• Troubleshooting Facebook Ad Reporting Most Facebook Ad Reporting issues come from inactive integrations, UTMs placed on the wrong field, duplicate ad-set names, or the wrong Facebook Page selected w
• Understanding Attribution Traffic Sources Sparkforge attribution records both First (initial interaction) and Latest (most recent interaction) source on every contact, classifying traffic into eight cat
• Understanding Facebook Ad Reporting Facebook Ad Reporting in Sparkforge surfaces the metrics that drive ROI: impressions, clicks, conversions, CPC, CPA, conversion rate, revenue, and cost per lead
• Understanding Google Ad Reporting Terminology Sparkforge's Google Ad Reporting surfaces 13 core metrics. Impressions count views, clicks count interactions, conversions count goal completions, and CPC, CPA,
• Understanding Sales Velocity In Agent Reporting Sales velocity in Sparkforge equals total won sales value divided by average sales cycle in months. The average cycle is the sum of days each opportunity stayed
• User / Agent Reporting Agent Reporting shows team-level opportunity, conversion, SMS, email, and call performance with leaderboards and date-range comparisons. Available on Sparkforge
• When contact detail page is Missing Activity Activity is usually missing from a contact record because the visitor blocked cookies (often Safari/iOS), the URL contained ?notrack=true, or local storage was