Enhanced Listings Audit in Prospecting and Marketing Audit Reports

The Listings Audit in Marketing Audit Reports and Prospecting Reports evaluates a business's presence across major listing publishers. The enhanced version delivers smarter accuracy, clearer match categories, country-aware publishers, and visual summaries you can present to clients.

What the Enhanced Listings Audit does

It classifies each publisher result as Match, Partial Match, or No Match, then rolls field-level checks (Business Name, Address, Phone) into an overall Listings Accuracy score.

Key improvements

• Smarter accuracy: multi-source validation across Yext, Uberall, and internal Yext Entity Search.
• Partial Match clarity: highlights near-matches that previously looked clean.
• Country-aware publishers: auto-selects publishers relevant to the business's country.
• Faster review: search, status filters, sorting, and pagination on the publisher table.
• Better storytelling: donut charts and field bars for client conversations.
• Higher reliability: multi-vendor strategy reduces outage risk.

Match categories

• Match: publisher listing aligns with the business details in the report.
• Partial Match: aligns on some details but at least one core field differs (address or phone variation, for example).
• No Match: publisher listing does not align with the business details.

Field logic and thresholds vary by publisher. Partial Match generally means at least one mismatch among Name, Address, or Phone (NAP).

Country-aware publisher matching

• Publishers auto-select based on the business's country.
• Dynamic listings coverage spans most countries globally.
• Auditing a business in a new region adapts the publisher set automatically.

If a publisher you expect isn't shown, confirm the country in the report inputs.

Listings Accuracy score and visuals

• Listings Accuracy gauge: overall percentage from field-level checks.
• Field bars: individual percentages for Business Name, Address, and Phone.
• Online Health Score donut: distribution of Match / Partial Match / No Match with counts.

Search, filter, sort, paginate

• Search: type a publisher name ("google," "facebook," "apple") to narrow results.
• Filter by status: focus on Match, Partial Match, or No Match.
• Sort: click any column header.
• Default order: Match → Partial Match → No Match.
• Pagination: Previous/Next on large publisher sets.

Where to find it

• Marketing Audit Reports inside Sub-Accounts (Reporting).
• Prospecting Reports inside the Agency dashboard.
• Prospecting Reports inside Sub-Accounts (Marketing).

Enhancements are live by default for both Free and Premium reports across supported audit experiences.

Data freshness and reliability

• Multi-source validation pulls from Yext, Uberall, and internal Yext Entity Search.
• Multi-vendor strategy reduces the risk that a single provider outage breaks audits.