How to Use Smart Send for Email Timing in Sparkforge

By Sparkforge Support Team ·Last reviewed May 3, 2026

Smart Send analyzes the last 60 days of opens, clicks, and engagement to pick the best send time for an email campaign. It needs at least 1,000 delivered emails in the location before it activates.

Smart Send is the fifth send option on the Sparkforge email Send & Schedule screen. It studies recipient activity over the last 60 days and recommends the time most likely to drive opens and clicks. You can accept the recommendation or override it.

Eligibility

Smart Send requires at least 1,000 delivered emails in the last 60 days for the location. Below the threshold the option is greyed out and a progress bar shows how close you are.

How to use Smart Send

Go to Marketing → Email Builder.
Open Campaigns and create a new campaign.
After building the campaign, click Send or Schedule.
Pick the Smart Send option.
Fill in the fields and click Get Recommendation. Sparkforge analyzes engagement data and returns a suggested time.
Accept the time or override it with a custom date and time, then launch.

How it picks the time

The system looks at recipient opens, clicks, and engagement events from the last 60 days, then predicts when that audience is most active. After the campaign sends, the analytics dashboard shows the engagement lift versus your account average.

System behavior

Scenario	What happens
Below 1,000 delivered emails	Smart Send is disabled. Progress bar shows the gap.
Recommended time is in the past	Click Try New Suggestion to refresh.
API or data error	Banner reads "Something went wrong. Please try again."
No recommendation available	Pick a custom send time manually.
Recipients changed after recommendation	Hit Try New Suggestion to recalculate.

Frequently Asked Questions

Can I override the Smart Send recommendation?

Yes. Pick any custom date and time on the Send & Schedule screen if you don't want to use the suggested time.

What if the suggested time has already passed?

Click Try New Suggestion to refresh, or the system will move to the next available future time automatically.

Why is Smart Send greyed out for my account?

Smart Send needs 1,000 delivered emails in the last 60 days for the location. Once you cross that threshold it unlocks automatically.

Where do I see how well Smart Send performed?

Open the campaign analytics after send. The dashboard shows the engagement lift percent versus your account's average open and click rates.