How to Resend Email Campaigns to Unopened Contacts in Sparkforge

Most subscribers miss your first email. A targeted resend to non-openers can lift engagement noticeably — but resends also create complaints and unsubscribes if you push too hard. Use the feature on campaigns that earn it, then move on.

When a Resend Makes Sense

• Original campaign open rate is consistently above 20%.
• The content is still relevant — promotional windows, event reminders, important account messages.
• You can change the subject line so the resend doesn't read as a duplicate.

Things to Check Before You Resend

• Timing: resend within roughly a day of the original to keep complaints low.
• One resend per campaign. Repeated attempts hurt sender reputation.
• New subject line for the second pass — don't echo the original.

How to Resend to Unopened

1. Go to Email Marketing.
2. Find the campaign and open the three-dot menu.
3. Select Resend email to Unopened.
4. Set the schedule time and the new subject line.
5. Confirm. Sparkforge schedules a new campaign with the same body, sent only to non-openers.

Limits and Notes

• Resend window is 12 hours to 10 days from the original send.
• Resend is not available for batch-scheduled, RSS, or A/B test campaigns.
• You cannot reschedule a queued resend — delete it and schedule again.
• SMTP-sent campaigns are not yet supported because the underlying open/delivery events are too thin to drive the resend logic reliably.

Used carefully, resending recovers a meaningful share of opens you'd otherwise lose. Used carelessly, it burns your list — so resend selectively.