Pre-Built Contact Segments for Email Campaigns in Sparkforge

Pre-built contact segments are predefined audiences inside the Sparkforge email builder. Select one on the send or schedule screen to target contacts by recent engagement without building a smart list from scratch.

What pre-built segments include

Sparkforge ships these segments out of the box:

• Contacts engaged within the last 7 days
• Contacts engaged within the last 30 days
• Contacts engaged within the last 60 days
• Contacts who interacted with your last 5 email campaigns
• Contacts who did not interact with your last 5 email campaigns

Engaged means the contact opened or clicked an email sent through workflows, bulk actions, or email marketing campaigns. Subscribers is the same as contacts.

How to use a pre-built segment

1. Go to Email Marketing > Campaigns.
2. Create a campaign and proceed to the send or schedule screen.
3. In the recipient list, select Pre-Built Segments.
4. Pick a segment from the drop-down.
5. Send or schedule the email.

Segmentation locks at scheduling time, not at execution. Dynamic segment updates during execution are on the roadmap.

When to use which segment

Engaged in last 7/30/60 days

Use these for time-sensitive offers, new product launches, and content most likely to convert your active audience.

Interacted with last 5 campaigns

Best for follow-up sequences and loyalty messages — contacts already paying attention.

Did not interact with last 5 campaigns

Use for re-engagement and win-back. Send a different angle, a stronger offer, or a sunset confirmation before pruning the list.

If you need custom criteria

Pre-built segment criteria are fixed. To customize, build a smart list under the Contacts page that mimics the segment, then adjust filters as needed.