Company Object Automation in Sparkforge

Company Object Automation in Sparkforge creates company records from the Business Name field on each contact and associates the contact to that company. Use it to roll up contacts under their employer without building companies by hand.

How to enable

1. Open sub-account Settings → Objects → Company.
2. Check Automatically Create and Associate Companies from Contact Business Names.
3. Click Save Changes and confirm.

Every contact with a populated Business Name field gets matched to an existing company with that name, or a new company is created if none exists. New contacts sync automatically going forward.

What gets mapped

If these fields are filled out on the contact, Sparkforge copies them onto the company record:

• Street address
• City
• State
• Country
• Postal code
• Website

How matching works

Business Name is the unique identifier. The match rules:

• Case insensitive: "Burger King" and "burger king" match into one company.
• Spacing matters: "BurgerKing" and "burger king" create two separate companies.
• Spelling matters: "Ice Cream Sunday" and "Ice Cream Sundae" stay separate. Even one different letter splits the record.

Different scenarios

Unique business name on a single contact

A new company is created with that name. The contact is associated to it.

Same business name on multiple contacts, same details

One company is created. All contacts associate to it.

Same business name, different contact-level details

One company is created. The address, city, state, country, postal code, and website are taken from the most recently created contact.

Limits and behavior

• Only Admin users (agency or sub-account) can enable the setting. Users with the User role see the toggle but can't change it.
• Contacts already associated to a company are not migrated, even if the Business Name differs.
• Turning the setting off stops auto-sync. Turning it back on resumes from where it left off.
• Bulk imports, public API submissions, and form submissions all sync if the Business Name field is populated.
• CSV imports must include a column with the header Business Name.
• Audit logs track who enabled the setting, contact updates, company creation, and company updates.

What it doesn't do

• No backward compatibility. Renaming a company doesn't push back to the contact's Business Name field.
• No business name updates. Editing a Business Name on a contact already linked to a company doesn't change the company.
• No fix for misspelled imports. If you import contacts with the wrong Business Name spelling, you have to delete and re-import them.