Advanced Analytics in Sparkforge Social Planner

By Sparkforge Support Team ·Last reviewed May 3, 2026

Sparkforge Social Planner Advanced Analytics consolidates posts, engagement, impressions, reach, and demographics across nine platforms in one weekly dashboard at Marketing > Social Planner > Statistics.

Advanced Analytics in the Sparkforge Social Planner shows posting volume, visibility, and engagement across Facebook, Instagram, LinkedIn, YouTube, Pinterest, TikTok, Google Business Profile, Threads, and Bluesky in a single weekly dashboard. Available metrics vary by platform.

Where to find it

Open Marketing → Social Planner → Statistics. Use the dropdown in the upper-left to filter by account, and the selector bar on the left to filter by platform or view a cross-platform rollup.

What you can track

KPI Overview: total posts, likes, followers, impressions, and comments across selected accounts
Social Post Performance: bar graph for weekly posts, line graph for daily likes, comments, and shares
Link Clicks by Socials: total clicks per platform on shortened links created in Social Planner
Link Performance: per-link clicks tied to a campaign
Engagement Stats: likes, comments, and shares broken down per platform with week-over-week change
Top Performing Posts: all-time posts ranked by likes; click the eye icon to open a post on its native platform
Gender Demography: gender and age range data for viewers who shared it with the platform

Metric availability by platform

Metric	FB	IG	LinkedIn	YouTube	Pinterest	TikTok	GBP	Threads	Bluesky
Posts	Yes	Yes	Yes	Yes	Yes	Yes	No	Yes	Yes
Likes / Comments / Followers / Engagement	Yes	Yes	Yes	Yes	No	Yes	No	Yes	Yes
Impressions	Yes	Yes	Yes	No	Yes	Yes	Yes	No	Yes
Post Reach	Yes	Yes	Yes	Yes	No	No	Yes	No	No
Top Performing Posts	Yes	Yes	Yes	Yes	Yes	Yes	No	No	No
Gender Demography	No	Yes*	No	No	No	No	No	No	No

*Instagram demographics require at least 100 followers.

Platform-specific notes

TikTok

Only Business profiles are supported.
Data may take 1–2 days to reflect due to TikTok API delays.

Data reflects with an n-2 day delay due to API constraints (the same lag other tools see).

LinkedIn Pages only — LinkedIn Profiles are not supported.
Follower data is available up to n-2 days.

Threads

No impressions, post reach, follower count, gender data, or advanced engagement.
T-1 day delay on metrics except post count.

Bluesky

Impressions are supported.
No follower metrics, demographics, or advanced engagement.
T-1 day delay on metrics except post count.

GBP (Google Business Profile)

Post Reach reflects total Call Clicks, Website Clicks, Food Orders, Bookings, Food Menu Clicks, and Direction Requests.

Reauthentication alerts

Sparkforge alerts you in real time when a connected account needs to be reauthenticated. Reconnect with upgraded permissions and statistics resume the next day.

Post-specific stats

Per-post statistics show in the Planner List View post details modal. Currently supported on Facebook, Instagram, TikTok personal, and LinkedIn pages. YouTube and Pinterest support is in progress. Not supported on GBP, TikTok Business, LinkedIn profiles, or communities.

Frequently Asked Questions

What time range does Social Planner Analytics cover?

Currently weekly only. Each metric reports the current week and the change versus the previous week.

Can I export Social Planner analytics?

Not yet. Export is on the roadmap. For now, screenshot or copy values directly from the dashboard for reporting.

Why don’t I see Instagram demographics?

Instagram demographics require at least 100 followers on the connected account. Below that threshold, Meta does not return demographic breakdowns.

Why is my TikTok or Pinterest data delayed?

TikTok takes 1–2 days to reflect data, and Pinterest has an n-2 day lag. Both are API limitations the platforms impose on every analytics tool.

What happens if a connected account loses permissions?

You’ll get a real-time alert. Reauthenticate with the upgraded permissions and analytics resume the following day.