How to Balance Review Requests Across Google and Facebook

Review Request Balancing lets you split each review request between Google and Facebook based on a ratio you control. Instead of every request going to one platform, you build reviews on both.

Why balance review requests

• Diversify your review profile: a strong presence across multiple platforms is more credible than one stacked profile
• Reduce platform risk: if Google removes a chunk of reviews, your Facebook profile is still solid
• Tune to where your customers look: set 70/30 in favor of whichever platform drives more leads for your business

Set up Review Request Balancing

Step 1: Connect your accounts

Go to Settings > Integrations and connect both your Google Business Profile and your Facebook Business page. Without both, balancing won't work.

Step 2: Enable balancing

1. Open Reputation > Settings > Review Link.
2. Toggle Enable Review Balancing.

Step 3: Pick your Google Business Profile

Under the Get Reviews on Google section, use the Select Page dropdown to pick the GBP location you want reviews routed to.

Step 4: Configure the split

1. Click Configure Balance.
2. Set the ratio between Google and Facebook (default is 50/50).
3. Save.

What happens by default

If only one platform is integrated, every request routes to that platform. If you enable balancing without setting a ratio, Sparkforge defaults to 50/50.