How to Track Email Campaign Conversions in Sparkforge

Sparkforge tracks revenue back to the email that earned it. For every campaign you send, the platform records purchases made by recipients within a defined attribution window so you can see which subject lines, offers, and segments drive sales.

What counts as an email conversion

A conversion happens when a recipient opens or clicks your email and then makes a purchase inside the attribution window. Sparkforge uses last-touch logic, so credit goes to the most recent campaign the contact engaged with.

The default window is 5 days. Open or click on day 1, purchase on day 4 — the email gets credit. Purchase on day 12 — no credit.

How to view conversion stats

1. Go to Marketing > Emails > Campaigns and find the campaign.
2. Click the three-dot menu on the right and select Statistics.
3. Click Load more Statistics.
4. Under Conversion, review Total Revenue Generated and Revenue per receipt.
5. Open the Ordered tab to see which contacts purchased and what they spent.

Adjust the attribution window

1. Go to Marketing > Emails > Campaigns.
2. Click the gear icon to open settings.
3. Change the attribution window to match your sales cycle.

The 5-day default reflects how quickly subscribers forget an email. If your sales cycle is longer, widen it. If you run flash promotions, tighten it.

Attribution scope

• All Campaigns (default): every campaign is eligible for attribution.
• Product Element Specific: only campaigns containing product elements get credit.

All payments captured under the Payments section count toward attribution, including Shopify orders synced into Sparkforge.