Email Statistics Summary Page in Sparkforge

By Sparkforge Support Team ·Last reviewed May 3, 2026

The Summary page in Sparkforge Email Statistics shows campaign performance at a glance — delivery, open, click, conversion, bounce, unsubscribe, and revenue metrics. Use it to evaluate sender reputation, content effectiveness, and ROI.

The Summary page in Sparkforge Email Statistics gives you a campaign-wide view of how recipients interacted with a sent email — delivery, opens, clicks, conversions, bounces, unsubscribes, and revenue. This article covers how to access it and how to read each metric.

How to access the Summary page

Go to Marketing → Emails in your dashboard.
Open the Campaigns tab and find the sent campaign.
Click the three-dot menu (⋮) and select Statistics.
In the side panel, click Load More Statistics.
On the full statistics page, select the Summary tab.

Drafts and scheduled campaigns won’t show data — only sent and delivered emails populate the report.

Summary metrics, defined

Delivered

The percentage of emails successfully delivered to recipient inboxes.

Formula: (Delivered / Total Sent) × 100. Aim for 90%+ — lower rates suggest sender reputation problems or stale contact lists.

Opened

The percentage of recipients who opened at least once.

Formula: (Unique Opens / Delivered) × 100. Tracks subject line and sender name effectiveness.

Clicked

The percentage of recipients who clicked at least one link.

Formula: (Unique Clicks / Delivered) × 100. Higher click rates indicate effective content and CTA placement.

Conversion

The percentage of recipients who completed a tracked goal (purchase, booking, signup).

Formula: (Conversions / Delivered) × 100. Requires goal or revenue tracking.

Soft Bounced

Temporary delivery failures — full inbox, server issue. May succeed on retry.

Hard Bounced

Permanent failures — invalid addresses, blocked domains. Keep this below 2% by cleaning your contact list regularly.

Unsubscribed

Recipients who opted out via the unsubscribe link.

Formula: (Unsubscribed / Delivered) × 100. Under 1% is normal. Higher rates suggest irrelevant content or send frequency problems.

Skipped

Contacts the system did not send to — typically because the contact has DND enabled or hit a sending filter.

Spam

The percentage of recipients who marked the email as spam. Watch this number closely — high spam rates damage sender reputation across all future sends.

Engagement Analysis chart

The chart below the summary plots Delivered (green), Opened (blue), and Clicked (orange) over time. Peaks reveal your audience’s best send days and hours.

Conversion Summary and Analysis

If revenue or goal tracking is set up, this section shows:

Revenue — total income tied to the email.
RPR (Revenue per Recipient) — average revenue per recipient.
Conversion Analysis chart — orders or conversions over time.

Without revenue tracking, these fields show $0.

Details tab

The Details section lists individual contact-level engagement across these tabs: Delivered, Opened, Clicked, Ordered, Replied, Hard Bounced, Soft Bounced, Complained, Unsubscribed, Skipped, Failed. Each row shows full name, email, status, and last updated timestamp. Export to CSV for deeper analysis.

Frequently Asked Questions

Why don’t I see any statistics for my campaign?

Only sent and delivered campaigns populate statistics. Drafts and scheduled emails show no data until they’re sent.

Can I export Email Statistics data?

Yes. From the Details section, export Delivered, Opened, Clicked, and other tabs as CSV files for deeper analysis.

Can I see who specifically opened or clicked?

Yes. The Details section lists contact-level engagement under each tab — Opened, Clicked, Unsubscribed, and so on.

What’s a healthy delivery rate?

90% or higher. Lower rates usually indicate sender reputation issues, authentication problems, or contact list hygiene problems.

What unsubscribe rate is normal?

Under 1% is healthy. Higher rates often signal that your content isn’t relevant to the segment or that send frequency is too aggressive.