Click Performance Reports in Sparkforge Email Statistics

By Sparkforge Support Team ·Last reviewed May 3, 2026

The Click Performance report in Sparkforge shows total clicks, unique clicks, and per-link engagement for any sent email. Enable Track Clicks before sending or no data is recorded.

The Click Performance report breaks down every link interaction in a sent Sparkforge email campaign. You see which links got clicked, how many times, and by how many unique recipients — enough detail to refine CTAs, button placement, and content for the next send.

How to enable click tracking

Click data only records when Track Clicks is on at send time. If you forget, no data is captured for that campaign.

Go to Marketing → Emails → Campaigns.
Open or create your campaign.
On the Send and Schedule page, scroll to Additional Settings.
Turn Track Clicks on.
Optionally enable UTM Tracking to tag links with campaign data for downstream analytics.
Send the campaign.

Open the Click Performance report

From the dashboard, go to Marketing → Emails.
Open the Campaigns tab and find your sent campaign.
Click the three-dot menu (⋮) and select Statistics.
In the side panel, click Load More Statistics.
Select the Click Performance tab on the expanded statistics page.

If the tab shows no data, the campaign was sent without Track Clicks enabled.

Click metrics, defined

Total Clicks

Every click on every link, including multiple clicks from the same recipient.

Total Unique Clicks

Distinct recipients who clicked at least one link. Each person counts once.

Unique Engagements

Recipients who interacted with at least one link in the email.

Clicks per Unique Open

The percentage of unique opens that resulted in at least one click. A strong indicator of how well your content and CTAs convert attention into action.

Links in This Email

A per-link table showing:

URL — the link destination.
Source — the element that contained the link (text, button, image).
Total Clicks — raw click count.
Total Unique Clicks — distinct clickers.

Use the table to find your highest- and lowest-performing links and adjust placement on the next send.

When to use Click Performance

Evaluate which CTAs and links drive engagement.
Compare performance across campaigns.
Identify which sections, products, or links pull the most attention.
Refine layout and copy based on hard data.

Frequently Asked Questions

Why don’t I see Click Performance data for my campaign?

Track Clicks must be enabled in Additional Settings before the campaign sends. Without it, no click data is recorded for that campaign.

How soon does click data appear?

Data starts appearing as soon as recipients begin engaging. Open the Click Performance tab any time after delivery to see live numbers.

What’s the difference between Total Clicks and Total Unique Clicks?

Total Clicks counts every click, including repeats from the same recipient. Total Unique Clicks counts distinct recipients only.

What does Clicks per Unique Open tell me?

It’s the share of openers who clicked at least one link. High values mean your content and CTAs convert attention into action.

Can I see which specific link a recipient clicked?

Yes. The Links in This Email table shows per-link totals, and the campaign Details section lets you drill into individual contact engagement.