Connect Google Business Profile to Sparkforge Social Planner

By Sparkforge Support Team ·Last reviewed May 3, 2026

Open Social Planner settings, click Connect a new Google Business Profile, sign in with the Gmail account that owns the listing, and pick the locations you want to manage.

Google Business Profile (formerly Google My Business) is the highest-trust local listing your customers see. Connecting it to Sparkforge Social Planner lets you publish updates, manage multiple locations, and keep listing activity tied to your CRM.

Step 1: Open Social Planner settings

Go to Social Planner. Click the gear icon in the top right corner to open Settings.

Step 2: Connect a new Google Business Profile location

In the integration table, click Connect a new Google My Business profile. Sparkforge supports multiple GMB locations under one connection.

Step 3: Pick the Gmail account

If this is the first profile you are connecting, Google asks which Gmail account to use. Pick the account that has manager or owner access to the listings.

Step 4: Select the locations

Sparkforge lists every location available to that Gmail account. Tick the ones you want to manage in Social Planner.

Common connection errors

Location already added: the location is connected under another profile in the same sub-account.
This location belongs to a chain. The Local Post API is disabled: Google blocks Local Post API access on chain accounts with more than 10 locations. There is no workaround at the API level — manage chain posts directly in Google.

Where Social Planner lives

Social Planner is available in the new Sparkforge UI. It is a single composer for posting to Google Business Profile, Facebook, Instagram, LinkedIn, TikTok, and X from one queue.

Frequently Asked Questions

Why do I get the chain location error?

Google blocks the Local Post API on accounts with more than 10 chain locations. You cannot connect those locations through Social Planner — manage their posts inside Google Business Profile directly.

Do I need owner access on the Google Business Profile?

Manager or owner access works. Sign in with the Gmail account that has the access you need before opening the connect flow.

Can I connect multiple Gmail accounts?

Yes. Run the connect flow for each Gmail account. Sparkforge tracks the locations under each connected profile separately.

Where is Social Planner?

It is in the new Sparkforge UI under Marketing → Social Planner. The gear icon in the top right opens integrations and connections.