How to Set Up Reviews AI Agents in Sparkforge

Reviews AI Agents in Sparkforge generate review replies that match a defined tone, sentiment, and style. Assign different agents to positive, neutral, and negative reviews, and keep responses on-brand across every location.

Step 1: open Reviews AI settings

1. Go to Reputation Management in your account.
2. Click Settings.
3. Open the Reviews AI tab.

Step 2: create or select an AI agent

Click Create Agent. Build from scratch by setting tone, style, and traits, or use a ready-made template. Click Create Starter Agents to enable all pre-built agents at once and start replying immediately.

Each agent has:

• Agent Name — friendly identifier so you can track performance
• Tone — Friendly, Professional, Empathetic, and more
• Prompt — concise instructions that shape the agent's voice

Step 3: set assignment rules

• Assign agents by review sentiment — Positive, Neutral, or Negative
• Enable Round Robin Assignment to rotate agents and keep responses varied

Step 4: configure language detection

• The AI detects the review's language automatically.
• Set a Fallback Language for cases where detection fails.

Step 5: target Google Business Pages (optional)

Assign agents to specific Google Business Pages. Useful when you manage multiple brands or locations under one account and want different voices per location.

Step 6: manage and test agents

• Edit, Clone, or Delete agents at any time.
• Preview AI-generated responses before publishing.
• See which agent crafted each reply inside the Reputation Management view.

Best practices

• Match tone to your brand voice — formal for legal, warm for hospitality.
• Differentiate agents by sentiment so negative reviews get a careful, empathetic response.
• Keep prompts simple and specific — vague prompts produce generic replies.
• Personalize with business name and location if you operate multiple sites.
• Preview a handful of responses every week to catch drift early.

Note: Reviews AI Agents are currently available to agency-tier users.