Google My Business Workflow Action in Sparkforge

By Sparkforge Support Team ·Last reviewed May 3, 2026

The GMB workflow action sends a message to a contact through Google My Business. It supports custom values and clickable trigger links for personalized engagement.

The Google My Business (GMB) workflow action sends a direct message to a contact through GMB messaging. Use it for appointment reminders, status updates, or follow-ups when the contact already engages with your business through GMB.

Action fields

FieldDescriptionRequired
Action NameLabel for the action. Defaults to "GMB".Yes
MessageBody of the message. Supports text, custom values, and trigger links.Yes

How to configure

  1. Drop the GMB action into your workflow.
  2. Name the action so it's identifiable.
  3. Write the message body in the text area.
  4. Click the {} icon to insert custom values like contact name or appointment time.
  5. Use the link icon to add trigger links — they render as clickable in the GMB message.
  6. Save the workflow.

Example

Trigger: Appointment Reminder

Action: GMB

Message: Hello {{contact.name}}, this is a reminder for your upcoming appointment on {{appointment.start_time}}. Reply YES to confirm.

When to use it

  • Customers who found you through Google and prefer GMB messaging.
  • Local service businesses with active GMB profiles.
  • Reminders, confirmations, and quick check-ins where the contact already messages you on GMB.

Frequently Asked Questions

What does the GMB workflow action do?
It sends a message to a contact through Google My Business messaging from inside a workflow.
Does the GMB action support custom values?
Yes. Insert contact, appointment, or other dynamic fields using the custom values picker in the message body.
Can I include clickable links in a GMB message?
Yes. Use the trigger link icon to insert predefined links that render as clickable inside GMB.
When should I use the GMB action over SMS or email?
Use it when the contact already engages with your business through Google My Business. It keeps the conversation in the channel they chose.

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