Heatmaps, Customization, and Competitors in Sparkforge Prospecting

The Local SEO Audit in Sparkforge's Prospecting Tool generates interactive heatmaps for any keyword you choose. Adjust radius and grid density, see a Keyword Ranking Score, and review up to 10 competitors per pin with clickable Google Business Profile links.

Note: This feature requires the Premium Prospecting subscription on both Agency and Location accounts.

What You Get

• Custom Keyword Heatmaps — type any keyword ("drain cleaning," "roof repair") and rerun the grid on the fly.
• Adjustable Radius — 0.5 to 30 miles (1 to 50 km).
• Flexible Grid Sizes — 3x3 (9 points), 5x5 (25 points), or 7x7 (49 points).
• Keyword Ranking Score — the average rank across all pins for that keyword.
• Pin-Level Competitor Insights — up to 10 competitors per pin with direct GBP links.
• Selectable Reports — pick which heatmaps appear in shared Web URLs and PDF exports.

Run a Heatmap (Agency Account)

1. Sign in to your Agency account and click Prospecting in the left menu.
2. Click Add Prospect or open an existing one, then click View Report.
3. Open the SEO Analysis tab in the left sidebar.
4. Click + next to the default keyword (auto-fetched from GBP) and add a custom keyword like gym near me.
5. Pick a grid size: 3x3, 5x5, or 7x7.
6. Set the coverage distance: 1 to 50 km.
7. Click Run Local Search.

You can generate up to 2 heatmaps per month per prospect.

Run a Heatmap (Sub-Account)

1. Log into the sub-account and click Marketing → Prospecting.
2. Click Add Prospect or open an existing one, then View Report.
3. Open SEO Analysis, click +, and add a custom keyword (e.g. plumber near me).
4. Pick grid size and coverage distance, then click Run Local Search.

Read the Results

• Each pin represents a local search result from a different nearby location.
• The center pin reflects the immediate area of the business.
• Click the double-arrow icon to open the Keyword Ranking Score card.
• Click any competitor name under a pin to open their Google Business Profile.

Choose Heatmaps for the Report

If you have multiple heatmaps (default plus custom), select which one appears in the Share Report link or Export PDF. Only the selected heatmap is included.