How to Build Google Ads Campaigns with Multiple Ad Groups

Sparkforge's Ad Manager lets you build a Google Ads campaign with up to 10 ad groups, each holding up to 3 ads. Each ad group targets its own keyword set or audience segment with its own base URL, so a single campaign can cover multiple products, services, or audiences without splitting it across campaigns.

What You Get

• Up to 10 ad groups per campaign
• Up to 3 ads per ad group for structured A/B testing
• Per-ad-group base URL for consistent display paths
• Keyword suggestions and match-type selection (Phrase, Exact, Broad)
• Reporting at campaign, ad group, ad, and keyword levels
• Duplicate, delete, or add groups via the ellipsis (⋮) menu
• Review screen to preview the full setup before publishing

How to Build a Multi-Ad-Group Campaign

1. Start the campaign. Open Ad Manager and create a new campaign or pick a pre-built template.
2. Set campaign-level settings. Define bid strategy, daily budget, and audience or network preferences.
3. Configure each ad group. Enter a base URL to seed keyword suggestions, pick keywords with match types, and add up to 3 ads. Use the ellipsis menu to duplicate, delete, or add groups.
4. Configure each ad. Add up to 15 headlines, 4 descriptions, and a display URL.
5. Review and publish. Use the Review screen to check structure across all groups and ads, then click Publish.
6. Track performance. In Ad Manager Statistics, click a campaign name to drill into ad-group, ad, and keyword stats.

Campaign Structure

The flow separates into three clear levels:

• Campaign — budget, bidding strategy, target audience.
• Ad Group — keyword targeting and base URL.
• Ad — headlines, descriptions, display path.

This split makes A/B testing cleaner and reporting more actionable, especially if you're managing multiple clients or product lines.