How to View Google Ad Campaign Stats in Sparkforge Ad Manager

The Statistics tab in Ad Manager surfaces Google Ads performance at every level — account, campaign, ad group, ad, and keyword — so you can pause underperformers and shift budget to what’s working.

Step 1: Open the Statistics tab

1. Navigate to Ad Manager.
2. Click the Statistics tab.
3. Select Google from the platform dropdown.
4. Pick a date range.

Step 2: Read the Conversion Summary

• Impressions — total ad displays.
• Clicks — user clicks.
• Conversions — completed actions attributed to the campaign.
• Average CPC — average cost-per-click.
• Cost per Conversion — spend divided by conversions.
• CPM — cost per thousand impressions.
• Client Spends — total ad spend on the account.

Step 3: Performance Analytics graphs

Below the summary, three graphs show Impressions, Clicks, and Conversions over time. Use them to spot trend changes, anomalies, or specific days that swung the metrics.

Step 4: Campaign-level metrics

Scroll to the Campaign Details table for per-campaign breakouts:

• Clicks, CTR, CPC, Impressions
• Sales, Revenue, ROI%, Leads
• Cost per Lead (CPL), Cost per Sale (CPS)

Search the table for a campaign by name and customize columns or export as needed.

Step 5: Drill into a single campaign

Click a campaign name to open its dashboard with three sub-views:

• Ad Group Performance — clicks, impressions, conversions per group.
• Ad Performance — how each creative is performing.
• Keyword Performance — which keywords drive results and which don’t.

Use the drill-down to pause low performers, shift budget toward high performers, and refine creatives that are getting engagement.

Notes

• Data refreshes periodically. Allow time after publishing before metrics fill in.
• Zero conversions usually means tracking or landing-page issues, not zero traffic.
• Compare apples to apples — use consistent date ranges across campaigns.