How to Use Google Ads Audience Segments in Sparkforge Ad Manager

Sparkforge Ad Manager supports Google Audience Segments so you can create, manage, and target the right customers without bouncing between tools. Centralizing segments inside Sparkforge shortens setup time and keeps targeting consistent across campaigns.

Four Segment Types

How to Create an Audience Segment

1. From your sub-account, go to Marketing → Ad Manager.
2. Click Settings.
3. Go to Google Ads → Audience Segments.
4. Click + Create New Segment.
5. Choose a segment type (Customer Match, Website Visitors, Interest, or Lookalike).
6. Click Next.
7. Configure details (see below) and click Create.

1. Customer Match

Targets users from your own customer or contact lists. Use it to re-engage previous customers or seed lookalike audiences.

1. Choose Customer Match.
2. Upload a CSV file or select a Smart List for dynamic syncing.
3. Set Membership Duration (up to 540 days).
4. Confirm compliance with Google's Customer Match Policy.
5. Name and create the segment.

2. Website Visitors

Retargets users who interacted with your site. Best for follow-up ads after high-intent page visits like pricing or checkout.

1. Choose Website Visitors.
2. Define conditions (e.g., visited /checkout).
3. Set the time window for tracking (e.g., last 30 days).
4. Combine multiple rules using AND/OR logic.
5. Name and create the segment.

Tip: Start with shorter windows (30-60 days) for higher-intent audiences.

3. Interest Segments

Reaches users based on what they are interested in or actively searching for. Best for discovery and awareness.

1. Choose Interest Segments.
2. Name the segment.
3. Add interests as keywords or phrases that describe your ideal customer.
4. Optionally add website URLs your ideal customer visits.
5. Optionally add app bundle IDs your ideal customer uses.
6. Create the segment.

Note: Interest segments are not supported on Search campaigns through Google's APIs.

4. Lookalike Segments

Expands reach by targeting users similar to your highest-performing audiences. Best for prospecting and new customer acquisition.

Google limitations: Not supported for Search campaigns. Lookalike audience location must match the campaign location or segment.

Best Practices

• Build Customer Match and Website Visitors inline during campaign setup to keep momentum.
• Layer interest categories to refine high-intent prospecting audiences.
• Standardize segment naming so teams can reuse approved audiences.
• Pair lookalikes with engaged Customer Match seeds for stronger acquisition results.