How to Read Ad Manager Statistics in Sparkforge

By Sparkforge Support Team ·Last reviewed May 3, 2026

Ad Manager Statistics shows clicks, ROI, CPC, CTR, leads, and sales for every Google and Meta campaign in Sparkforge. Filter by date and page, drill into Meta ad sets and ads, and export everything to CSV.

Ad Manager Statistics in Sparkforge gives advertisers a single place to monitor every Google and Meta campaign. Track delivery, conversions, and ROI, then act on the data without leaving the platform.

What you can do with Statistics

Performance analysis — see how each ad is performing.
ROI measurement — confirm which campaigns are paying back.
Audience insight — know who is seeing the ads.
Campaign optimization — adjust based on real numbers.
Budget allocation — shift spend toward winners.
Goal tracking — confirm campaigns hit objectives.

Where Statistics lives

The Ad Manager home screen has two tabs: Campaigns (default) and Statistics. Click Statistics to open the dashboard with metrics for every Published and Paused campaign.

How to view overall performance

Open Ad Manager.
Click the Statistics tab.
Review the Performance Analytics and Conversion Summary blocks.
Use the platform filter at the top left to switch between:
- Google Ad Platform
- Facebook Ad Platform

Facebook adds a page selector so you can narrow to campaigns published on specific pages. The campaign table is column-customizable — show only the metrics you care about.

Drill into a single campaign

From the Statistics table, click a campaign name.
Sparkforge opens a detail page for that campaign with the same metric set.
Customize the column list for that campaign as needed.
For Meta campaigns, drill further into ad set and ad performance to find the audiences and creatives driving results.

How to filter

Date range: select start and end dates to scope the table.
Page filter (Meta): show campaigns published on selected pages.

View leads and sales detail

If a campaign has leads or sales above zero, an icon appears next to the number.
Click the icon to open a modal with Leads and Opportunities Closed details.
Click Export to download the data as CSV.

Export is available on both the all-campaigns table and the individual campaign view.

Metric definitions

Metric	What it measures
Clicks	Total clicks on the ad.
Revenue	Income attributed to the campaign.
ROI%	Return on ad spend as a percentage.
CPC	Average cost per click.
CTR	Click-through rate.
Sales	Total purchases attributed to the campaign.
CPS	Cost per sale (spend / sales).
Leads	Prospects who submitted info.
Results	Outcomes based on the campaign objective.
CPL	Cost per lead.
Impressions	Times the ad was displayed.
Spend	Total spent on the campaign.
Reach	Unique users who saw the ad.
Frequency	Impressions / Reach.

Frequently Asked Questions

What ad metrics can I track in Sparkforge?

Impressions, clicks, conversions, CTR, CPC, CPL, CPS, ROI, reach, frequency, leads, sales, and revenue across Google and Meta campaigns.

How often does Statistics refresh?

Campaign statistics update in real time, so you can monitor performance and adjust without waiting for batch reports.

Can I filter Statistics by date?

Yes. Select a custom date range to scope every metric in the table to that window.

Can I see Meta performance below the campaign level?

Yes. Open a Meta campaign and drill into ad set and ad views to compare audiences and creatives.

How do I export ad data for reporting?

Click Export on the campaign table or individual campaign page to download a CSV of every metric in view.

What if my ad performance is poor?

Adjust targeting, refresh the creative, test new formats, and use the metrics to identify which lever moves results.