Set a Campaign Budget in Sparkforge Ad Manager

Campaign budgets are set on step 2 of the Ad Manager campaign flow. The amount you specify is charged by Meta against the card on the connected ad account, in the ad account's currency and the sub-account's timezone.

Once a campaign launches, it renews automatically each month. Pause or delete it to stop spending. Give a campaign a few months of runtime so Meta can optimize against your audience and conversions.

Daily budget

A daily budget is the average daily spend across a 7-day billing window. Some days will spend more, some less, but the 7-day total will not exceed 7× your daily amount.

Example

If your daily budget is $1,000, Meta might spend $1,100 one day and $900 the next, but the 7-day total will not exceed $7,000.

Set a daily budget

1. Open New Campaign.
2. Go to step 2, Budget and Audience.
3. In the Budget section, select the Daily toggle.
4. Enter the daily amount.
5. Fill in the rest of the campaign and click Next to review.

Lifetime budget

A lifetime budget is a fixed cap across the entire run of the campaign. Meta paces spend across the date range you set. Use this when you have a hard total and flexibility on daily pacing.

Set a lifetime budget

1. Open New Campaign.
2. Go to step 2, Budget and Audience.
3. In the Budget section, select the Lifetime toggle.
4. Enter the total amount.
5. Pick the campaign start and end date and time. The amount spreads across that window in the sub-account's local timezone.
6. Click Next to review.

When budgets can be edited

For lifetime campaigns: start and end dates are editable in Draft or Failed. In Paused you can edit the end but not the start. In Published or In Review the dates are locked.