Create a Conversation Form in Sparkforge Ad Manager

When you run a Meta Engagement campaign in Sparkforge Ad Manager, the conversation form is what users see the moment they click your ad and land in the messaging app. Set the greeting, define quick-reply options, and pre-write automated answers — so the chat starts strong without you needing to type the first message.

When you build it

While creating a Meta Ad Campaign with the Engagement objective, you can either pick an existing conversation form or build a new one. Click the conversation form dropdown and choose Create Conversation Form to open the builder.

Conversation form fields

Name

Internal label so you can find and reuse the form on future campaigns. Customers don't see this.

Welcome message / greeting

The first message users see after they tap Send Message. Keep it short, friendly, and on-brand.

Example: "Hi! Thanks for reaching out. How can we help today?"

FAQs / quick replies

Three to five tappable options. Phrase them as the user would — short, conversational.

• "Tell me about your services"
• "Do you offer discounts?"
• "How can I contact support?"

Automated responses

Each quick reply fires a pre-written response. Match the tone of the greeting and end with a next step — booking link, human handoff, follow-up question.

Example: User taps "Tell me about your services" → "We offer X, Y, and Z. Want to talk to a representative?"

Save and link the form

1. Click Create to save the conversation form.
2. Confirm it's selected on the ad campaign before publishing.

Preview before you ship

The Preview section shows how the form will render in each messaging app. The preview is dynamic — only the apps you selected for the Engagement campaign show up. Walk through every preview to confirm the greeting, quick replies, and automated responses look right on every surface.