How to Create Lookalike Audiences in Sparkforge Ad Manager

A lookalike audience targets new people who behave like your existing customers. In Sparkforge Ad Manager, you build them from a Page or a Custom Audience, pick a country, set the size, and Facebook finds matches in 6 to 24 hours.

Where to find the option

You can create lookalike audiences from inside the campaign creation flow. In step 2, Budget and Audience, scroll to Audience Controls and find the Intended Audience section. Open the Lookalike Audience tab, click the dropdown, and pick Create a Lookalike Audience at the top of the list.

How a lookalike audience works

A lookalike uses an existing custom audience or Page as the source. Facebook then delivers the ad to people who resemble that source on the signals that matter — interests, behaviors, demographics. The closer the match, the smaller the audience; the broader, the larger.

Create the audience

Click Create a Lookalike Audience. A dialog opens with these fields:

Data source

• Page — pick any Page connected to Ad Manager.
• Custom Audiences — pick from the custom audiences already built in Ad Manager.

Audience name

Name it something you'll recognize later — for example, LAL — Repeat Customers — US.

Geographic location

Pick the country where you want Facebook to look for matches. Only countries are supported — no cities, neighborhoods, or provinces.

Audience size

Choose a range from 0 to 10 percent. 0–1% is the closest match — smaller but higher-quality. Increasing the percentage gives a larger, looser audience.

Click Create audience. The audience appears in the Lookalike dropdown but isn't ready until Facebook finishes processing.

Audience states

Audiences in Ready or Populating status can be selected for new campaigns.