Create Customer List Custom Audiences in Sparkforge Ad Manager

A Meta customer list custom audience targets ads on Facebook and Instagram using your own customer data — emails, phone numbers, and other identifiers Meta can match to user profiles. Sparkforge Ad Manager builds these audiences from a CSV file or directly from a Smart List in your CRM.

Where to create a custom audience

Two entry points:

• During campaign creation — at the ad set level, open Audience Controls > Intended Audience. Under the Retargeting tab, click Create new or select retargeting audience and choose Create a Custom Audience.
• From settings — open Ad Manager Settings > Meta Audiences to build audiences in advance.

Create the audience

1. Click Create a Custom Audience.
2. Select Customer List as the source.
3. Choose your data method: CSV upload or Smart List.

Method 1: CSV upload

• Format the CSV per Meta's spec — incorrect formatting will fail the upload.
• Use the sample file Sparkforge provides as a template.
• Upload and proceed.

Method 2: Smart List (static or dynamic)

1. Select Use Smart List.
2. Choose one or more pre-created Smart Lists from the dropdown (only existing lists from the Contacts section appear).
3. Under Advanced Conditions, choose how the audience behaves over time:
   • No, only include the contacts currently on the Smart List — static. Locks the audience to whoever was on the list at creation.
   • Yes, include the dynamic updates — dynamic. New contacts join automatically; removed contacts drop off.
4. Review the contact count.
5. Name the audience and click Create Audience.

Static vs dynamic — which to pick

Things to know

• Meta enforces a minimum audience size before the audience is usable in a campaign.
• You must accept Meta's Customer List Custom Audience Terms before the first audience is created.
• Once ready, the audience appears in the Retargeting Audience dropdown and in the Audiences tab.