Brand Voice in Sparkforge Brand Boards

By Sparkforge Support Team ·Last reviewed May 3, 2026

Brand Voice in Sparkforge Brand Boards captures your business info, values, tone, and CTAs in one place. Content AI then writes in that voice automatically across the platform.

Brand Voice in Sparkforge Brand Boards is a communication guide that Content AI reads from when generating copy. Set it once and every AI-written email, post, or page reflects your brand.

What Brand Voice captures

  • Business information: Core details about the brand.
  • Brand values: Principles that define your identity.
  • Tone and style: How you communicate with your audience.
  • Intended CTAs: What you want users to do next.

Why use it

  • Customization: Sparkforge reflects your brand instead of generic defaults.
  • AI integration: Content AI generates more accurate, on-brand copy.
  • Consistency: Every channel uses the same tone, building recognition and trust.

Create a Brand Voice

  1. Go to Marketing → Brand Boards.
  2. Click Create New Brand Voice.
  3. Choose Start from Scratch.
  4. Fill in business information, values, tone, and style.
  5. Click Save.
  6. Click the three dots on a Brand Voice to set it as default.

Where it shows up

Brand Voice currently appears as a selectable tone inside the Content AI modal. Pick it when generating copy and the AI follows your defined style.

Frequently Asked Questions

What happens to my existing design boards?
Existing Brand Boards stay intact under the Design Kit section of Brand Boards. Adding Brand Voice does not affect them.
Can I have multiple Brand Voices?
Yes. A single location can hold multiple Brand Voices. Use the three-dot menu to mark one as default.
Where does Brand Voice apply?
Today, Brand Voice surfaces in the Content AI modal as a tone option. Select it when generating copy and the AI follows your defined values, style, and CTAs.
Do I have to fill in every field?
More detail produces better AI output. Fill in business info, values, tone, and intended CTAs for the most consistent results.

Was this article helpful?