How to Clone an Ad Manager Campaign

Cloning an Ad Manager campaign duplicates the structure, settings, and creative so you can launch variations without rebuilding from scratch.

How to clone a campaign

1. Go to Ad Manager and find the campaign you want to copy.
2. Click the ellipses (...) next to the campaign.
3. Select Clone.

An exact copy appears at the top of the list with (clone) appended to the name. Edit it to change targeting, budget, or creative.

Why clone instead of rebuilding

Save setup time

Targeting, budget, and creative are copied over. You don't reconstruct them by hand.

Faster A/B tests

Clone, then change one variable — audience, geo, or creative — to isolate the test.

Consistency

Cloning keeps structure, budget allocation, and optimization settings identical to the source. Useful when scaling a proven campaign.

Scaling

Duplicate a winner, then bump budget or expand audience. You preserve what works.

Multi-country and multi-region

Clone a campaign and adjust location, language, or currency for each market without rebuilding the structure.

Seasonal and recurring campaigns

Reuse a previous Black Friday or holiday campaign with minor tweaks instead of starting over each cycle.

When to clone

• You want to scale a winner without changing the formula.
• You're testing a new audience segment, placement, or device.
• You're launching the same offer in a new region.
• You're running a recurring promo with the same structure.

Naming convention tip

The cloned campaign name ends in (clone). Rename it before launching so you can tell variations apart in reporting.