Click-to-WhatsApp Ads & Facebook CTA Workflow Trigger

The WhatsApp workflow trigger runs an automation the moment a prospect messages your business through a Meta Click-to-WhatsApp ad or your Facebook Page WhatsApp button. Useful for instant lead engagement on paid traffic.

What it does

• Fires the workflow on every inbound WhatsApp message originating from a Meta ad or Facebook Page CTA
• Captures Ad ID and Campaign name into custom fields for context
• Bridges paid ad engagement to a personal conversation

Free entry-point messaging

When a contact on Android or iOS messages you via a Click-to-WhatsApp ad or Facebook Page CTA, Meta opens a free entry-point conversation. Reply within 24 hours and you get 72 hours of free messaging (free-form and template), which keeps follow-up cost-efficient.

Set up the trigger

1. Go to Automation → Add New Trigger → Click to WhatsApp Ads.
2. Apply filters — Ad ID, Post ID, URL, headline, or source-type — to limit which campaigns activate the workflow.
3. Add workflow actions: send WhatsApp message, assign to pipeline stage, add tag, fire webhook, or any standard action.
4. Save the workflow.

Filter by ad or post

Filters keep your workflow tight to the campaign you're running:

• Ad ID / Post ID / URL — restrict to one promotion
• Headline — match by ad headline copy
• Source type — segment by Meta surface (Click-to-WhatsApp ad vs. Page CTA)

This means you can run a single workflow for many campaigns or split campaigns into separate workflows without cloning logic.

Best practices

• Reply automatically within 24 hours to qualify for the 72-hour free window
• Tag contacts with the source ad ID so reporting ties revenue back to the campaign
• Send a free-form acknowledgment first, then a template if no reply within a few hours

FAQ