How to Modify Contact Engagement Score in Sparkforge Workflows

By Sparkforge Support Team ·Last reviewed May 3, 2026

The Modify Contact Engagement Score action adds or subtracts points from a contact's score based on workflow triggers like email opens or link clicks. Use it to surface the leads most likely to convert.

The Modify Contact Engagement Score action raises or lowers a contact's engagement score based on what they do. Score changes feed into segmentation and prioritization so the most active leads rise to the top.

How Engagement Scoring Works

Engagement score is a running number on each contact. Common signals that move it: email opens, link clicks, website visits, form submissions, and other interactions with marketing material. The Modify Engagement Score action lets a workflow change that number automatically when a trigger fires.

How to Configure

Step 1: Create or edit a workflow

Go to Automations, then Workflows.
Click Create Workflow or open an existing one.

Step 2: Add a trigger

Pick a trigger that signals engagement. Common choices: Email Opened, Link Clicked, or Form Submission. Configure and save.

Step 3: Add the Modify Engagement Score action

Add the Modify Contact Engagement Score action.
From the dropdown, choose Add or Subtract.
Enter the number of points to apply.
Save the action.

Example: Email Engagement Tracking

An agency wants to score contacts based on email behavior:

Trigger: Email Event when a contact clicks a tracked link.
Action: Add +10 to the engagement score.

Contacts who click rise to the top of the list. The agency segments by score and sends offers to the most engaged group.

Frequently Asked Questions

Can I both add and subtract points in the same workflow?

Yes. Build separate branches or workflows that add points for positive signals and subtract for negative ones like email unsubscribes or low engagement.

What triggers can I use to change engagement score?

Any workflow trigger works. Common ones are Email Opened, Link Clicked, Form Submitted, and Website Visited.

Where does the engagement score show up?

On the contact record. You can also use it in smart lists and segmentation filters to target high-engagement contacts.

Is there a maximum or minimum score?

There is no hard cap. Set your own scoring scale and adjust the point values to match how you want to prioritize leads.