How to Appeal a Banned or Locked Meta Business Account

A banned or locked Meta Business account blocks WhatsApp and Facebook integrations until you get reinstated. The fix is an appeal through Meta's Account Quality dashboard, backed by verification documents and a clear explanation of how you use the platform.

Step 1 — File the appeal

1. Go to the Account Quality dashboard at https://business.facebook.com/accountquality.
2. Select the banned account or asset Meta flagged.
3. Click View Details, then Request Review if the option appears.

Step 2 — Provide documentation

Meta typically asks for proof of who you are and what you do:

• Valid business verification documents — government-issued license, tax ID, or utility bill.
• Proof of ownership for any domain or phone number tied to the account.
• A clear explanation of what your business does and how it uses Meta's platforms.

Appeal template

Dear Meta Business Support Team,

I am writing to appeal the recent restriction or lock on our WhatsApp Business account. We are committed to complying with all Meta and WhatsApp Business policies and believe this action may have been applied in error or due to a misunderstanding.

Account details:

• Business Name: [Your Business Name]
• Business Manager ID: [Your Business Manager ID]
• WhatsApp Phone Number: [Your WhatsApp Business Number]
• WABA ID (if known): [Your WhatsApp Business Account ID]
• Website: [Your Website]

Please review our account. If specific actions or documents are needed to resolve this, we'll cooperate fully.

Thank you.

Step 3 — Wait for the review

• Most appeals come back within a few business days.
• Don't submit duplicate appeals — extra tickets slow the review.

Avoid future bans

• Don't send spam or unapproved promotional messages.
• Use only Meta-approved WhatsApp templates for outbound messages.
• Complete and maintain your business verification.
• Watch your phone number quality rating in WhatsApp Manager → Phone Number → Settings.