Fix a Restricted WhatsApp Business Account
A restricted WhatsApp Business account can't send or receive messages. Request a review through Meta's Business Support Home, verify your identity with a phone code and photo ID, and wait up to 48 hours for a decision.
If WhatsApp restricts your Business account, you can't send or respond to messages until Meta lifts the restriction. The most common triggers are policy violations or activity flagged as suspicious. If you think the restriction was a mistake, you can appeal.
Why accounts get restricted
- Violation of the WhatsApp Business Terms of Service
- Non-compliance with the WhatsApp Business Messaging Policy
- Activity that doesn't follow the WhatsApp Commerce Policy
Request a review
Step 1 — Open Business Support Home
- Go to Meta's Business Support Home.
- Scroll down and find your restricted WhatsApp Business account.
Step 2 — Start the review
- Click Request Review.
- Check the box confirming you're a real person.
Step 3 — Verify your identity
- Enter your mobile phone number.
- Choose to receive the confirmation code by SMS or WhatsApp.
- Enter the code and click Continue. If the code doesn't arrive, click Get another code.
Step 4 — Upload photo ID
Upload a passport, driver's license, or other government-issued ID. Meta uses this to confirm the account belongs to you and applies its standard data protection to the document.
Step 5 — Submit
Click Continue to finish. A confirmation message confirms the request was filed.
What happens next
Meta typically responds within 48 hours, though some reviews take longer. Your account stays restricted while the review runs — you can't send or receive messages until a decision is made.
If the appeal is approved, your account is restored. If not, Meta provides the specific reason so you can address it before appealing again.
Avoid getting restricted again
- Read the Commerce Policy and Messaging Policy and align your templates with them.
- Don't blast cold contacts. Stick to opted-in audiences and Utility messaging where possible.
- Watch your block rate — high block rates flag your number for review automatically.
Frequently Asked Questions
What does it mean when my WhatsApp Business account is restricted?
How do I check if my account is restricted?
What ID types does Meta accept for the appeal?
How long does the review take?
Can I keep using the account during the review?
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