How to Migrate from Mailchimp to Sparkforge

This guide covers the Mailchimp-to-Sparkforge migration: contacts, email campaigns, automations, forms, landing pages, and integrations. Run both platforms in parallel until everything is verified.

Before you start

List every Mailchimp audience, campaign, automation, and form. Screenshot each email and form so you can match design and content in Sparkforge. Note your contact count and campaign volume.

Set clear goals — typically integrated CRM, multi-channel automation, or lower cost — and prioritise the most critical features first.

Export everything from Mailchimp and back it up before touching anything live.

Migrate contacts, campaigns, and automations

Export from Mailchimp

• Contacts: Audience > All contacts. Select the relevant contacts and export as CSV.
• Campaigns: Campaigns > All Campaigns. Export reusable content and HTML templates.
• Automations: document triggers, actions, and segments for each automation.

Import contacts into Sparkforge

Go to Contacts > Import Contacts, upload the Mailchimp CSV, and map custom fields so every column lands correctly.

Migrate forms and landing pages

Forms

Rebuild Mailchimp forms in Sparkforge under Sites > Forms. Match fields, validation, and submission actions. Embed the new forms on your site or landing pages using the embed code.

Landing pages

Rebuild landing pages under Sites > Funnels. Pick a Sparkforge template that matches your Mailchimp design or start from scratch. Connect a custom domain and publish.

Migrate email campaigns and automations

Email campaigns

1. In Sparkforge, go to Marketing > Emails > Templates.
2. Pick a template or start fresh.
3. Copy text, images, and links from your Mailchimp campaigns into the Sparkforge email builder.
4. Use Sparkforge's built-in unsubscribe merge tags so you stay compliant.

Automation workflows

Go to Automations > Workflows. Rebuild each Mailchimp automation with matching triggers, actions, and conditions. Where possible, use Sparkforge's pre-built workflow recipes to save setup time.

Reconnect integrations and analytics

• Reconnect third-party services (Zapier, social platforms) under Settings > Integrations.
• If you used Mailchimp e-commerce, set up payment gateways under Settings > Payments.
• Re-add Google Analytics or other tracking codes under Settings > Tracking.

Final checks

• Verify contacts, campaigns, and automations are present and correct in Sparkforge.
• Send test emails to confirm rendering, personalisation tags, and unsubscribe links work.
• Train the team on the Sparkforge email builder, workflows, and CRM.

Decommission Mailchimp

Run Mailchimp and Sparkforge in parallel for a transition window. Once everything is verified in Sparkforge, back up Mailchimp data, then cancel through Mailchimp's process.