How to Group Contacts with the Company Object in Sparkforge
The Company Object groups multiple contacts under one company record so you can see organization-level activity in one place. Create a company, link contacts manually or automate it via the Business Name field.
When your team works with multiple people at the same business, the Company Object ties them together under a single record. You see all their activity, communication, and history in one place instead of scattered across individual contacts.
What it does
- Groups multiple contacts under one company entity
- Centralizes activity tracking at the organization level
- Keeps company data (address, website, phone) consistent across linked contacts
- Supports automated linking via the Business Name field on contacts
Create a company
- Open Contacts from the left navigation.
- Click the Companies tab in the secondary navigation.
- Click + New Company at the top right.
- Fill in details. Only Company Name is required, but adding phone, email, website, description, and address makes the record more useful.
Edit or delete a company
From the Companies list, click the three dots next to a company and choose Edit Company or Delete Company. Deleting a company clears the Company field on linked contacts but does not delete the contacts themselves.
Link contacts to a company
Manual
- Open the contact's profile.
- Click the Company tab in the left sidebar.
- Search for and select the company.
- Click Save.
For multiple contacts at once, multi-select in the contact list and bulk-assign.
Automatic
Sparkforge can create and link companies automatically from the Business Name field on contacts:
- Go to Settings > Objects > Company.
- Toggle on Automatically Create and Associate Companies from Contact Business Names.
Any new contact with a Business Name value gets matched to an existing company or creates a new one.
Remove a contact from a company
- Open the company record.
- Click the Contacts tab.
- Click the trash icon next to the contact.
- Confirm.
This unlinks the contact but doesn't delete it.
Frequently Asked Questions
Can a contact be linked to multiple companies?
Does deleting a company delete the contacts?
Can I bulk-assign contacts to a company?
How do I see every contact at a company?
Can company linking happen automatically?
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