How to Merge Duplicate Contacts in Sparkforge

Duplicate contacts crowd your CRM and trigger duplicate outreach. Sparkforge lets you merge up to ten duplicates into a single master record and configure deduplication rules to stop new duplicates from appearing.

Why merge duplicates

• Cleaner CRM data and accurate reporting.
• Combined notes, tasks, conversations, and workflow history.
• No double-billing on automation that fires per-contact.
• Less confusion during sales and support follow-ups.

Duplicates show up from manual entry, CSV imports, form submissions, and integrations.

Merge duplicates

Step 1 — Find duplicates

1. Open Contacts in your sub-account.
2. Use QuickSearch to find duplicates by name, email, or phone.
3. Select up to ten duplicate contacts.

Step 2 — Start the merge

Click Merge Contacts.

Step 3 — Choose the master record

The master record keeps its primary fields. Unique fields from the other contacts (the children) are merged into it. Pick the master, then optionally choose which contact's email or phone becomes the primary on the merged record.

Step 4 — Confirm

Check the I understand this action cannot be reverted box and click Merge Contacts. Child-contact data that conflicts with the master is permanently lost — review carefully.

Stop duplicates at the source

Open Settings > Business Profile > Contact Preferences to control how Sparkforge handles new contacts.

• Allow Duplicate Contacts — enable or disable.
• Primary deduplication field — Email or Phone.
• Secondary deduplication field — the other of the two.

With deduplication on, new contacts that match an existing record on the chosen fields are merged automatically rather than created as duplicates.