Drip Mode in Reviews AI: Auto-Reply to Backlogs

By Sparkforge Support Team ·Last reviewed May 3, 2026

Drip Mode is a Reviews AI campaign that automatically replies to old, unanswered reviews at a controlled cadence. Set a daily cap, time window, minimum review age, and AI tone, then let Sparkforge clear the backlog without bursts.

Drip Mode is a Reviews AI campaign type in Sparkforge that targets older, unreplied reviews and schedules AI-generated responses across a defined cadence and time window. Instead of replying to a years-long backlog in one burst, Drip Mode paces the responses so they look human and stay inside business hours.

What Drip Mode does

Backlog cleanup: Address weeks, months, or years of unanswered reviews without manual effort.
Human-like pacing: Daily caps, cadences, and allowed send windows prevent bursts.
Brand consistency: Reviews AI agents and tone settings keep replies on-brand.
Operational control: Pause, edit, or delete campaigns; sent history stays intact.

How to set up Drip Mode

Open Reputation and confirm Reviews AI is enabled for the location.
Go to the Settings tab and open Reviews AI.
Click Create Campaign (or New Drip Campaign).
Set eligibility rules:
- Name the campaign.
- Only Reply to Reviews Older Than — set the minimum age threshold.
Configure pace and timing:
- Replies Per Day — daily cap.
- Frequency — daily, weekly, or monthly.
- Time Window — business hours for sending.
Choose the AI agent and tone that fit your brand.
Confirm the summary (eligible review count, estimated days to clear) and click Start.

Campaign management controls

Edit: Update age, caps, cadence, windows, or agent. Changes apply to future scheduled replies only.
Pause: Stop future sends while keeping settings intact.
Delete: Cancel pending replies and remove the campaign. Sent replies stay in history.

Monitoring and reporting

Scheduled Queue: Upcoming replies, count remaining for the day, next send window.
Sent History: Which reviews were replied to, timestamps, and response content.
Backlog Progress: Eligible reviews remaining and estimated days to completion.
Failures & Retries: Failed sends and any available corrective options.

Limits to plan around

Drip Mode targets historical reviews based on the minimum age and unreplied filter.
Edits affect only future scheduled replies — sent ones do not change.
Pausing halts future sends; deleting clears pending items.
Actual send timing depends on the cadence, time windows, and daily cap.

Frequently Asked Questions

Can I run more than one Drip Mode campaign at once?

Yes, if your account or location setup supports it. Make sure each campaign targets a distinct review set so they do not overlap.

How are old reviews selected for reply?

Eligible reviews meet the minimum age threshold and the unreplied-only filter. They are queued and sent according to the cadence and time window.

Do edits affect already-sent replies?

No. Edits only change future scheduled replies. Replies that already went out remain unchanged.

Can I pause a Drip Mode campaign without losing settings?

Yes. Pausing preserves the configuration and stops future sends until you resume.

How do I avoid conflicts with auto-replies for new reviews?

Keep Drip Mode focused on older reviews using the minimum age threshold, and run new-review automation as a separate campaign.