AI Tools in Sparkforge: What They Do and How to Use Them
Sparkforge includes four built-in AI tools: Content AI for writing, Reviews AI for review responses, Conversation AI for chat and scheduling, and Workflow AI plus external LLMs for automation. Pricing varies by feature.
Sparkforge ships four built-in AI tools plus access to external models inside Workflows. This article covers what each tool does, how to choose between them, and how billing works.
How AI works in Sparkforge
Every AI tool runs on prompts. A prompt is the directive or content you give the AI; it generates a response based on what you provide. Detailed prompts produce better, more relevant output.
Tips for getting more out of AI
- Treat it as a tool. AI needs context and training to deliver clean output.
- Write detailed prompts. Vague input produces vague answers.
- Use it for first drafts and research. Speed up the creative process; don't expect finished work.
- Run it on auto-pilot once it's tuned. Several Sparkforge tools support hands-off automation after training.
- Practice. Try different prompts and refine. Then bring those patterns into your business workflows.
The four built-in AI tools
1. Content AI
Generates social posts, emails, website headlines, blog content, and more from your prompts. Available in the Blog editor, Social Planner, Email Builder, and inside Funnels and Websites.
2. Reviews AI
Suggests replies to customer reviews or handles them on auto-pilot. Pick suggestive mode while you build trust, then move to full auto-pilot for hands-off reputation management.
3. Conversation AI
Powers chatbot experiences across SMS, web chat, and other channels. Handles FAQs, one-off questions, and appointment scheduling once you've trained it on your context.
4. Workflow AI and External AI Models
Two AI categories live inside the Workflow builder. Workflow AI is part of premium features. External AI Models covers third-party LLMs like OpenAI's GPT.
Workflow AI is the right choice when you need fine-grained control over prompts and the ability to consider information beyond your trained content. Setup takes more work than Conversation AI, so plan for the tuning cycle.
Heads up: when using External Models, enable History on the action so the model has context from previous steps in the workflow.
Conversation AI vs Workflow AI
| Conversation AI | Workflow AI |
|---|---|
| Recommended for most users. | Recommended when you need deeper prompt control. |
| Easier to learn and use. | Harder to learn and tune. |
| Best for general questions answered from trained content. | Best for one-off needs, intent detection, or specialized flows. |
| Pulls only from material you've trained it on. | Considers your prompt and the broader internet when responding. |
Third-party AI tools
The in-app App Marketplace lists third-party AI tools built by external developers. Open Agency View > App Marketplace to browse and install. To build your own integration, the developer documentation lives at developers.sparkforge.com.
AI pricing
Pricing varies by AI product. Some features are free and no longer use credits. Others run on usage-based pricing or product-specific billing. Check the current pricing article before estimating costs.
Marketplace apps are priced by their developers and can be free or paid. Pricing details and developer contact info show up on the app's listing.
Rebilling AI usage
Rebilling is not universal. Some AI features are free and don't follow the older credit-based model. Before enabling rebilling on a sub-account, confirm that the specific product still supports usage charges and reselling. Where rebilling is supported, agencies can mark up sub-account AI usage for clients.
Frequently Asked Questions
Which AI tools come with Sparkforge?
Should I use Conversation AI or Workflow AI?
Can I rebill AI costs to my clients?
What does Reviews AI actually do?
Where do I find third-party AI tools?
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