Website Performance in the Sparkforge Marketing Audit Report

By Sparkforge Support Team ·Last reviewed May 3, 2026

The Website Performance section of the Marketing Audit Report scores a prospect's page speed, SEO, and content health on both desktop and mobile. Generate it from the Prospecting tab by adding a prospect.

The Website Performance section is built into Sparkforge's Marketing Audit Report. It gives agencies a quick read on a prospect's page speed, SEO health, and overall site quality — useful for pitch decks, gap analysis, and onboarding conversations.

How to generate the report

Go to Prospecting.
Click Add a Prospect.
Search for a prospect near you and click Save Prospect.
Open the generated Marketing Audit Report and scroll to the Website Performance section.

What's in the report

Page Speed

Loading time scores for desktop and mobile. Slow pages drive bounce and hurt conversions, so this is usually the first number to flag.

Critical Information Presence

A snapshot of page speed, interactivity, overall SEO score, and content depth. Confirms the basic on-page criteria are met.

Page Health Report

Detailed breakdown for both desktop and mobile builds. Surfaces specific issues so you can point to exactly what's broken or missing.

Why this matters in a pitch

User experience

Slow pages frustrate visitors and push them off the site. Quantifying that gives you something concrete to discuss with the prospect.

Search visibility

Page speed is a Google ranking factor. Faster sites tend to rank higher and pull more organic traffic.

Competitive positioning

The report benchmarks the prospect's site against industry standards, so you can show where they trail competitors.

Conversion rate

Faster sites convert better. The report flags performance bottlenecks that may be costing the prospect revenue right now.

Consultative selling

The data backs up your recommendations. Instead of pitching services in the abstract, you walk the prospect through their own numbers.

Frequently Asked Questions

Where does the website performance data come from?

Sparkforge runs page speed and SEO checks against the prospect's URL when the audit report is generated. It pulls metrics for both desktop and mobile.

Can I share the audit report with the prospect?

Yes. The report is designed to be shared as part of your pitch or onboarding conversation, with both summary metrics and detailed findings.

How fresh is the data?

It's generated when you save the prospect. Re-run it before a major meeting if the prospect has been working on their site since.

Does the audit cover mobile separately from desktop?

Yes. The page health report includes both desktop and mobile so you can flag mobile-specific issues, which is where most local businesses lose traffic.