How to Generate a Local Marketing Audit in Sparkforge

The Local Marketing Audit grades your local visibility across listings, reviews, SEO, GBP, and site performance. Generate one in a few clicks, refresh on demand, and benchmark against up to three competitors.

What the Local Marketing Audit covers

• Google Business Profile audit: completeness and optimization of your GBP
• Website performance: speed, responsiveness, SEO health, UX
• Local SEO heat map: visibility across search terms and geographies
• Listings analysis: consistency and accuracy across directories
• Online reviews audit: volume, quality, and response patterns
• Business detail accuracy: name, address, phone, etc.

Permissions and access

The audit is enabled by default for every sub-account user. To control who can view or manage it:

1. Go to Settings → My Staff, select the user, and click Edit.
2. Open Roles & Permissions.
3. Toggle View & Manage Local Marketing Audit.
4. Save.

If you plan to email reports from Settings → Report Generation, recipients need at least View permissions.

Generate a Local Marketing Audit

1. Open Reporting from the left navigation.
2. Select Local Marketing Audit at the top.
3. Click Generate New Report.
4. Review business details. Name, address, phone, and website pull from your location info. Edit anything that's stale.
5. Choose your GBP. Select a connected Google Business Profile from the dropdown, or toggle the search to look up your business by name, address, or Google Maps URL.
6. Click Generate Report.

Refresh an audit

After updating your site, GBP, listings, or tracking, click Refresh Report at the top of the audit. There's no waiting period and no need to recreate the report.

Compare against competitors

The Compare Reports tab benchmarks you side-by-side with up to three competitors, section by section.

1. Open Compare Reports from a generated audit.
2. Click + Compare and search for each competitor (up to 3).
3. Click Compare Reports to run the AI-driven analysis.

The competitor analysis covers Listings Comparison and Online Reputation Comparison. Data is based on published listings available online.

Audit Report Settings

Click the three-dot menu in the top-right and choose Settings. Three tabs:

• Business Details: NAP, website, and the GBP used for audit generation
• Report Generation: cadence (Monthly, Quarterly, or Manual) and email delivery
• Report Sections: include or exclude sections and reorder them

Settings changes apply forward only. They don't modify historical reports.

Report Timeline

The Report Timeline stores audits for up to 12 months. Click Report Timeline at the top of the audit to:

• Click any date to open that report
• Hover for a summary card with key metrics
• Compare scores and sections over time

Share or export

Export PDF: click Export PDF, pick a language, and download. Useful for client deliverables.

Share via email, SMS, or link: click the three-dot menu, then Share Report. Pick a delivery method, language, contact info, subject, and body, then send.

Frequently asked questions

Can I refresh an audit anytime? Yes. Re-run instantly with no waiting period.

Do Settings changes affect old reports? No. They apply to future audits only.

Can I run the Competitor Analysis without an audit? No. The competitor analysis depends on audit data, so generate the audit first.

Can I export the audit in another language? Yes. Pick a language from Export PDF or Share Report. Account language stays the same.