Sparkforge Logo and Brand Kit Guidelines
The Sparkforge Brand Kit covers logo usage, color palette, typography (Poppins), voice and tone, and downloadable digital assets. Follow it to keep brand identity consistent across partner and agency materials.
The Sparkforge Brand Kit is the source of truth for partners, agencies, and team members representing the brand. It exists to keep logo placement, color, type, and voice consistent everywhere Sparkforge appears.
What the Kit Covers
- Logos: approved Space Blue and White versions, plus clear-space and minimum-size rules.
- Color palette: primary brand colors (Space Blue, Nurture Blue, Capture Yellow, Close Green) with the 60-30-10 balance rule and supporting tints.
- Typography: Poppins as the official typeface, with hierarchy and weight guidance.
- Voice and tone: a confident, helpful, human voice with formatting best practices.
- Digital assets: Zoom backgrounds and social media covers ready to download.
- Quick reference: a Do's and Don'ts page covering logo placement, color accessibility, writing style, and use of the mascot.
How to Use It
For specific hex codes, the full style guide, and downloadable assets, visit the official Sparkforge Brand Kit page. Anything outside what the kit shows should be cleared with the brand team before going public.
Frequently Asked Questions
Where do I download the Sparkforge logo?
From the official Sparkforge Brand Kit page, which hosts approved Space Blue and White versions along with usage rules.
What is the official Sparkforge typeface?
Poppins. The kit covers weight and hierarchy guidance for headings, subheadings, and body copy.
What are the primary brand colors?
Space Blue, Nurture Blue, Capture Yellow, and Close Green. Use them in a 60-30-10 balance per the brand kit.
Can I modify the logo for my agency materials?
No. The logo must appear in approved colors with the documented clear-space rules. Modified versions are off-brand.
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