How to Read LinkedIn Statistics in Sparkforge Ad Manager

By Sparkforge Support Team ·Last reviewed May 3, 2026

Sparkforge Ad Manager surfaces LinkedIn statistics by Campaign Group, Campaign, and Ad. You get impressions, clicks, conversions, spend, CPC, CPM, and trend graphs in one dashboard.

Sparkforge Ad Manager pulls LinkedIn ad performance into the same dashboard as Meta and Google. The hierarchy mirrors LinkedIn's own structure, so drilling in feels familiar.

Where to Find LinkedIn Statistics

  1. Go to Marketing > Ad Manager > Statistics (top left).
  2. From the platform dropdown, select LinkedIn.
  3. Choose a date range for the performance window.

Statistics Hierarchy

LinkedIn data mirrors LinkedIn's campaign structure:

  • Campaign Group — equivalent to Meta Campaigns or Google Campaigns.
  • Campaign — equivalent to Meta Ad Sets or Google Ad Groups.
  • Ad — equivalent to Meta Ads or Google Ads.

Drill: Campaign Group → Campaign → Ad.

Metrics Overview

  • Impressions: total times your ads displayed.
  • Clicks: ad clicks.
  • Conversions: form submissions or website goal actions.
  • Spend: total in local currency.
  • Average CPC: cost per click.
  • CPM: cost per 1,000 impressions.
  • Cost per Conversion: when applicable.

Performance Trends

Time-series graphs visualize change:

  • Impressions graph — audience reach.
  • Clicks graph — engagement.
  • Conversions graph — outcomes.
  • Spend graph — budget pace.

Reading Lead Generation vs Website Traffic

For Lead Gen campaigns, focus on Conversions and Cost per Conversion — the form fill is the goal. For Website Traffic, weight Clicks and CPC, then validate downstream conversions inside your CRM.

Frequently Asked Questions

Can I compare LinkedIn against Meta and Google in one view?
Yes. Ad Manager sits across all three platforms; switch the platform dropdown or aggregate at the dashboard level.
Why don't conversions show for some campaigns?
Conversions only appear when the campaign objective tracks them — typically Lead Generation or Website Traffic with a goal configured.
How fresh is the data?
LinkedIn statistics sync on a regular interval. Same-day numbers may lag a few hours behind LinkedIn's own dashboard.
What's the right metric to optimize on?
For lead gen, Cost per Conversion. For traffic, CPC paired with on-site conversion rate from Sparkforge analytics.

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