How to Build a LinkedIn Ad Campaign in Sparkforge Ad Manager

Sparkforge Ad Manager builds LinkedIn ads using the native three-level hierarchy: Campaign Group, Campaign, Ad. The walk-through below covers each level from creation to publish.

Step 1: Create a campaign group

The campaign group is the top-level container that holds budget and objective.

• Name — descriptive, e.g. Q4 SaaS Leads.
• Objective — Lead Generation (capture leads with LinkedIn forms) or Website Traffic (clicks to a landing page).
• Budget & Schedule — daily or lifetime budget; start and end dates.
• Bidding — manual cost per lead (Lead Gen) or CPC (Traffic).

Step 2: Create a campaign inside the group

Each campaign defines targeting, language, location, and media type.

Campaign-level fields

• Campaign Name — unique identifier.
• Media Type — single image, video, or carousel.
• Language and Geographic Location.
• Intended Audience (optional).

Audience targeting

• Location is required (include or exclude).
• Optional filters: job title, industry, company size, seniority, skills, education, interests, and traits.
• Logic builder: up to 3 attribute groups, OR inside a group, AND between groups, with include/exclude.

Example: Group 1 — Job Title = Marketing Manager OR Director. Group 2 — Industry = Healthcare. Exclude — Interns.

Step 3: Build the ads

Each campaign holds one or more ads.

Ad-level fields

• Ad Name — internal identifier.
• Format (set at campaign level): Single Image, Single Video, or Carousel (each card with its own headline, media, and URL).
• Introduction Text — up to 3,000 characters.
• Headline — up to 70 characters (required).
• Description — up to 300 characters (optional).
• CTA — pick from LinkedIn's list (Learn More, Download, Apply, etc.).
• Destination URL — required; Sparkforge auto-prepends https:// if missing.

Lead Gen Forms (Lead Generation objective)

• Form Name — auto-generated, editable.
• Headline & Description — shown at the top of the form.
• Pre-filled Fields — up to 12 (name, email, job title, etc.).
• Custom Questions — up to 3 (short answer or multiple choice).
• Hidden Fields — up to 20 (UTM tags, campaign IDs).
• Privacy — mandatory privacy URL plus optional disclosure copy.
• Consent Checkboxes — up to 5.
• Confirmation Page — thank-you message plus optional CTA.

Step 4: Review and publish

The Review & Publish screen shows objective, budget, schedule, optimization mode, and a full creative preview for desktop and mobile. Validation checks URLs, LinkedIn budget minimums, and required fields before publishing.

Step 5: Track performance

Open Statistics → LinkedIn:

• Campaign Group — spend, impressions, clicks, CTR.
• Campaign — conversions, audience effectiveness, CPL.
• Ad — CTR, CPC, CPL, conversions, creative performance.

Best practices

• Organize campaign groups by business objective (awareness, lead gen).
• One audience definition per campaign keeps reporting clean.
• Run multiple ads per campaign to compare creatives.
• Start broad, refine with filters once data is in.
• Lead Gen forms convert better when they are short.
• Always tag traffic campaigns with UTMs.

Frequently asked questions

What is the difference between a campaign group and a campaign?

The campaign group holds the budget and objective. Campaigns inside it hold targeting, scheduling, and creative.

Can I run carousel ads for both objectives?

Yes. Carousel format is available for Lead Generation and Website Traffic.

How many custom questions can a Lead Gen Form have?

Up to 3 custom questions, plus 12 pre-filled fields and 20 hidden fields.