Connect a LinkedIn Ad Account to Sparkforge Ad Manager

Sparkforge Ad Manager runs LinkedIn campaigns alongside Google and Meta ads. Once your LinkedIn Ad Account is connected, leads from Lead Gen Forms flow into the CRM automatically and reporting lives in one dashboard.

Why connect LinkedIn through Ad Manager

• One dashboard for Google, Meta, and LinkedIn campaigns.
• Native lead sync from LinkedIn Lead Gen Forms into Sparkforge contacts.
• Targeting filters for job title, seniority, company size, industry, and skills.
• Live previews for desktop and mobile before publishing.
• Reporting on CPC, CPM, CPL, conversions, and spend at the campaign, group, and ad level.

Pre-requisites

• An active LinkedIn Ad Account in Campaign Manager.
• A LinkedIn Company Page linked to that ad account.
• Campaign Manager access on the ad account and admin access on the Company Page.

Connect the ad account

1. Go to Marketing → Ad Manager.
2. Click the Settings gear in the top right.
3. In the left panel under Platform Settings, click LinkedIn.
4. Click + Connect Account.
5. In the popup, click Connect LinkedIn, sign in, and authorize Sparkforge.
6. Confirm the account appears with a green Active status and the correct currency.

If the ad account does not appear, verify Campaign Manager permissions and that it is linked to a Company Page. To remove an account, click the trash icon in Settings.

LinkedIn campaign hierarchy

LinkedIn uses a three-level structure that Ad Manager mirrors:

• Campaign Group — budget container.
• Campaign — objective, targeting, schedule.
• Ad — creative and copy.

One group can hold many campaigns; one campaign can hold many ads for A/B testing.

Supported objectives

• Lead Generation — capture leads with LinkedIn Lead Gen Forms that sync to Sparkforge.
• Website Traffic — drive verified clicks to a landing page.

Ad creative and media

• Format: Single Image, Single Video, or Carousel.
• Copy fields: introduction, description, headline, CTA, destination URL.
• Carousel cards each get their own headline and URL.
• Use the live preview panel to confirm desktop and mobile layout before publishing.

Audience targeting

• Geographic location is required.
• Refine by job title, industry, company size, education, skills, seniority, interests, or traits.
• Use up to three attribute groups: OR logic inside a group, AND logic between groups.
• Include or exclude attributes as needed.

Budget and schedule

• Set Daily or Lifetime budget at the campaign group level.
• Choose Maximum Delivery (default) or Cost Cap.
• Launch immediately or schedule a start and end date.

Performance dashboard

Open Ad Manager → Statistics → LinkedIn for impressions, clicks, CTR, CPC, CPM, CPL, leads, spend, and conversions. Drill from group to campaign to ad. Pause, resume, or edit campaigns directly from the dashboard.

Frequently asked questions

Do I need admin access on the LinkedIn Page?

You need Campaign Manager (or higher) access on the ad account, and the Page must already be linked to the ad account.

Can I connect multiple LinkedIn ad accounts?

Yes. Connect each one from Settings → LinkedIn and toggle between them when building campaigns.

Where do LinkedIn leads land?

Lead Gen Form submissions appear under Contacts with the source LinkedIn Ads.

What if my ad gets disapproved?

Status shows Rejected in Sparkforge with LinkedIn's feedback so you can fix and resubmit.