General Information in Sparkforge Business Profile Settings

By Sparkforge Support Team ·Last reviewed May 3, 2026

The General Information panel is the source of truth for your sub-account’s brand assets and identifiers. Logo, business names, contact details, branded domain, niche, currency, and API key all flow into custom fields and downstream features.

General Information defines the brand identity and core account properties for a Sparkforge sub-account. The values you set here populate custom fields like {{location.name}} and {{location.email}} across calendars, emails, invoices, and templates.

Location ID

The unique identifier for the sub-account inside your agency. Support teams may ask for this when troubleshooting — it narrows the investigation to the exact account.

Business Logo

The logo represents this sub-account in the Accounts list of your Agency Dashboard, on invoices, in email templates, and as a custom field in messaging via {{location.logo_url}}.

Friendly Business Name

Used wherever the {{location.name}} custom field appears — messages, workflows, automations, and templates.

Legal Business Name

Used for compliance registrations. It must match exactly what appears on your business license and registration paperwork.

Business Email and Phone

Populate the {{location.email}} and {{location.phone}} custom fields. If you want the business phone to match the number used for calls and messaging, configure your phone number first, then paste the purchased number into the Business Phone field.

Branded Domain

Connect a sub-domain from your hosting provider so trigger links, calendar links, forms, and surveys all run on your own domain instead of a generic Sparkforge URL.

Business Website

The URL that fills the {{location.website}} custom field anywhere it’s used.

Business Niche

Pick the niche that best describes your target market. If you serve multiple, choose the closest fit.

Business Currency

Default currency for payment-related pages and flows. If left blank, it defaults to the country tied to your physical address. Useful when you operate in a different country than where you’re registered.

API Key

The sub-account API key authenticates third-party integrations — Zapier, custom scripts, anything that needs to read or write to this specific location.

Save Your Changes

Use the Update Information button after edits. Spot-check a calendar link or email template afterward to confirm the new values rendered correctly.

Frequently Asked Questions

What’s the difference between Friendly Business Name and Legal Business Name?

Friendly is the casual name that appears in messages and templates via {{location.name}}. Legal is what regulators see during compliance registrations and must exactly match your business documents.

Where is the Location ID used?

It uniquely identifies a sub-account. Support requests it for troubleshooting and it’s also referenced when integrating via API.

Why doesn’t my business phone match my outbound caller ID?

Configure the phone number in the phone settings first. Then paste that purchased number into the Business Phone field so both reference the same line.

What does Business Currency control?

It sets the default currency for payments, invoices, and product pricing. Leaving it blank falls back to the country tied to your business address.

Where do I find my sub-account API key?

Inside the General Information panel of Business Profile Settings. Use it in Zapier or any third-party tool that needs to authenticate against this specific sub-account.