Publish Your iOS White-Label App in App Store Connect

This guide sets up your iOS white-label mobile app in Apple App Store Connect. Follow the steps in order to keep submission and publishing smooth.

Before you start

• Active Apple Developer account.
• App Store Connect login credentials.
• Prepared assets: app name and subtitle, app icon (1024x1024 PNG, no transparency, no rounded corners), iPhone and iPad screenshots, privacy policy URL, support URL, marketing description, and keywords.

Step 1 — Sign in

1. Open App Store Connect.
2. Sign in with your Apple Developer credentials.
3. From the Apps dashboard, click the + icon to create a new app, or select your existing white-label app to update.

Step 2 — App information

• App Name — your brand's app name.
• Subtitle — a short tagline (max 30 characters).
• Primary Language — usually English (U.S.) unless your audience is elsewhere.
• Bundle ID — pick the bundle ID created in Xcode/Certificates. It must match.
• Category — choose your app category (Productivity, Business, etc.).
• SKU — a unique identifier, typically your brand or project code.

Step 3 — Branding assets

• Upload the App Icon (1024x1024 PNG, no transparency, no rounded corners).
• Upload screenshots for required iPhone and iPad sizes — 6.9-inch, 6.5-inch, and 5.5-inch displays. Minimum three screenshots per size. Show real app UX.

Step 4 — Metadata

• Description — explain what the app does and its core features.
• Keywords — relevant terms for discoverability.
• Promotional Text — optional, appears at the top of the App Store page.
• Support URL — a working customer support link.
• Marketing URL — optional link to the app's website or landing page.
• Copyright Holder — your company or brand name.

Step 5 — App privacy

1. Provide your Privacy Policy URL.
2. Declare what data is collected and linked to users (location, identifiers, diagnostics, etc.).
3. Review the Data Linked to You and Data Not Linked to You sections.

Step 6 — Pricing and availability

• Select a Price Schedule (Free or Paid).
• Set the Base Country or Region (for example, United States).
• Pick availability across the supported countries and regions.

Step 7 — App Review information

• If your app requires login, provide test account credentials (demo username and password).
• Add contact details (name, phone, email).
• If special permissions are required (VoIP, background audio, and so on), explain them in the Notes section.

Step 8 — Submit for review

1. Verify every required field is filled.
2. Watch for missing app icon, oversized assets, unsupported characters such as emojis in the description, missing country code on the contact phone number, or wrong locale (use en-US for U.S.).
3. Click Submit for Review.

Apple reviews and approves before the app goes live.