Phone System Messaging Analytics in Sparkforge

Messaging Analytics is the built-in reporting view for SMS and MMS inside the Sparkforge Phone System. It shows delivery performance per sub-account and lets you drill from a metric down to the individual conversation.

What it tracks

• Sent — messages handed to the telephony provider, excluding ones that failed inside the CRM.
• Delivered — messages confirmed delivered to recipients.
• Failed — messages that didn’t reach the recipient (bad numbers, provider or carrier blocks).
• Error [30007] — carrier flagged the message as spam, phishing, or fraudulent.
• Received — inbound messages received.
• Opted-Out — recipients who unsubscribed.

Where to find it

1. Open the sub-account.
2. Go to Settings → Phone Numbers under Business Services.
3. Click the Messaging Analytics tab.

Filter the view

Date

Current date, last 7 days, current month, current year, or a custom range. Use it to compare periods and spot trends or sudden drops.

Messaging filters

• Campaign — messages tagged with a specific campaign.
• Workflow — messages sent from a specific workflow.
• Bulk Request — messages from a bulk send.

Drill into a metric

1. Click any metric box (Sent, Delivered, Failed, etc.).
2. A pop-up opens with the message-level report.
3. Click the action button next to a contact to jump straight to the conversation page.

What to do when delivery drops

• Look for spikes in error 30007 — that’s carrier spam filtering, usually a content issue.
• Review recent template or copy changes.
• Check that opt-out language and sender ID are configured per the messaging policy.
• Validate sending volume against your number’s capacity.