How to Pay Affiliates Per Lead in Sparkforge

By Sparkforge Support Team ·Last reviewed May 3, 2026

Sparkforge supports a Pay-Per-Lead model where affiliates earn a fixed commission for each form, survey, or calendar lead they generate. Set it up inside the campaign's Commissions tab.

Not every business pays affiliates on closed sales. If your sales cycle runs through consultations, demos, or in-person quotes, paying per lead is a cleaner model. Sparkforge supports Pay-Per-Lead (PPL) directly inside the affiliate campaign builder.

Step 1: Create a new campaign

Go to Marketing > Affiliate Manager.
Open Campaigns and click + Add.

Step 2: Choose a lead source

Select Forms, Surveys, or Calendars as the campaign source. Pay-Per-Lead is only available on these source types.

Step 3: Enable Pay-Per-Lead

In the Commissions tab, toggle on Pay-Per-Lead.

Step 4: Set the per-lead commission

Define the flat amount affiliates earn per lead under Per Lead Commission. This is the same amount for every qualifying submission.

Step 5: Configure advanced commissions (optional)

Layer multi-tier rates on top of the per-lead amount if you want upstream affiliates to earn on leads generated by their sub-affiliates.

Step 6: Add a description and assign affiliates

Spell out the offer in the campaign description and assign the affiliates who will run it.

Step 7: Review and publish

Confirm settings and click Publish to take the campaign live.

Tracking leads and commissions

Leads: View attributed leads on each affiliate's profile page.
Commissions: The Commissions tab shows the per-lead payout in the Product column tagged as Lead Commission.

What breaks tracking

Custom code embeds and iframes are not tracked. Forms, surveys, and calendars must be native components inside a funnel or website page for Pay-Per-Lead to attribute correctly.

Frequently Asked Questions

What is the difference between Pay-Per-Lead and Pay-Per-Sale?

Pay-Per-Sale pays a percentage or flat fee on a closed product sale. Pay-Per-Lead pays a flat fee on every qualifying lead (form, survey, or calendar booking), whether or not the lead converts.

Can the same affiliate earn both per-lead and per-sale commissions?

Yes, but through separate campaigns. A single campaign uses one model. Create a sales campaign and a lead campaign and assign the affiliate to both.

Does Pay-Per-Lead work with multi-tier commissions?

Yes. Enable multi-tier in Advanced Commissions and define per-lead rates per tier. Upstream affiliates earn a per-lead share when their sub-affiliates drive leads.

Where do I see lead-based commission payouts?

Open the Commissions tab. Lead-based payouts appear with Lead Commission in the Product column so you can separate them from product-sale commissions.

Why are some leads missing from an affiliate's profile?

Lead tracking only works when forms, surveys, or calendars are native components inside a funnel or webpage. Custom HTML embeds and iframes do not pass attribution.