Generate Leads with the Sparkforge Prospecting Tool

The Prospecting Tool finds local businesses near a target area, generates a marketing audit report on each one, and feeds results into automated outreach. The audit shows gaps in the prospect's online presence — listings, reviews, ratings — which becomes the hook for your pitch.

What It Does

• Searches local businesses by location and keyword
• Pulls listings and review data into a marketing audit report
• Highlights gaps you can solve
• Sends personalized email or SMS outreach with a link to the audit
• Adds prospects to opportunities for full pipeline tracking

Who Uses It

• Marketing agencies generating qualified local leads with a built-in conversation starter
• Small business owners targeting specific neighborhoods or verticals
• Sales teams filling pipeline with researched prospects instead of cold lists
• SEO specialists identifying businesses with fixable listing or review problems

Key Capabilities

Local Discovery

Searches return more than 50 leads per query, scoped by city, zip, and keyword.

Marketing Audit Reports

Each prospect gets a report covering Google Business Profile completeness, review counts, average rating, listing consistency, and visible gaps.

Prospect AI

Set a niche and zip code. Prospect AI surfaces fresh leads weekly without manual searching. Available in both free and Premium tiers.

Automated Outreach

Workflows send a personalized email or SMS to each new prospect, including a link to their audit report. Triggers add them as opportunities so the rest of your CRM picks up the lead.

Manage Prospects on the Dashboard

Each lead has a Prospect Card with status tracking:

• Open — the default state for new prospects
• Won — mark when a prospect converts
• Lost — mark when a prospect declines or goes cold

Run a Prospecting Search

1. Open the Tool

From Agency view, click the Prospecting tab in the left menu. From a sub-account, enable Prospecting first — either through Reselling settings or by deploying it to a specific sub-account.

2. Run a Search

Enter a location and keyword. The tool returns nearby businesses with their basic profile data and audit findings.

3. Generate Audit Reports

Reports compile from the prospect's public data — Google Business Profile, review platforms, and listing directories.

4. Trigger Outreach

Connect a workflow to send the audit by email or SMS. Add tags or pipeline entries to integrate with the rest of your CRM.