How to Analyze Workflow Email Campaigns in Sparkforge
Workflow Campaigns roll up the email actions inside a workflow into one stats view alongside your standalone email campaigns. Open Email Marketing → Campaigns → Workflow Campaigns to see overall and per-action performance.
Workflow Campaigns are the email actions inside a Sparkforge workflow, grouped together for analysis. Instead of clicking into each workflow to see how an email performed, you get unified stats — overall workflow performance plus a breakdown by each individual email action — alongside your standalone email campaigns.
Why this matters
- Unified stats: workflow email performance lives next to standalone campaign performance, so comparison is direct.
- Per-action insight: see which specific email step in a workflow is dragging open or click rates.
- Faster edits: jump from the stats screen straight into the workflow builder.
How to view workflow campaign stats
- Go to Email Marketing → Campaigns → Workflow Campaigns.
- Pick a workflow from the list to see overall and per-action stats.
- Click Statistics and use the dropdown to switch between individual email actions.
- Click Edit Workflow to open the builder and adjust the email or surrounding logic.
What to look for
Compare per-action open rates across a multi-step nurture. A sharp drop on step 3 usually means a subject-line problem or list fatigue. Compare workflow email click-through against your standalone campaigns to spot whether automated sends are losing engagement over time.
Frequently Asked Questions
Where do I see workflow email stats?
Can I see stats for a single email action inside a workflow?
Can I edit the workflow from the stats screen?
Do these stats include standalone email campaigns too?
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