Connect Messaging and Social Channels to Google Business Profile

By Sparkforge Support Team ·Last reviewed May 3, 2026

In Settings > Integrations, connect your Google Business Profile, then attach SMS, WhatsApp, and social URLs so customers can reach you straight from your GBP listing.

You can attach messaging channels (WhatsApp, SMS) and social profiles (Facebook, Instagram, LinkedIn, YouTube, TikTok, X, Pinterest) to your Google Business Profile pages from Sparkforge. Customers contact you through the channel they already use, and you keep the conversation in your CRM.

Note: The Conversations module only handles messaging for channels integrated through the CRM.

Connect channels to your Google Business Profile

From the subaccount dashboard, click Settings and open Integrations.
Connect your Google Business Profile account, then open the page selection modal.
Click the WhatsApp and Message tabs to connect messaging channels, or click Connect Channels.
Pick a CRM-linked phone number and WhatsApp number from the dropdown, or paste numbers in directly. Add URLs for any social profile you want to attach.
Click Connect.

Supported URL formats

Profile	Format
Facebook	https://www.facebook.com/{username}
Instagram	https://www.instagram.com/{username}
LinkedIn	https://www.linkedin.com/in/{username} or /company/{username}
Pinterest	https://www.pinterest.com/{username}
TikTok	https://www.tiktok.com/{username}
X	https://www.twitter.com/{username}
YouTube	https://www.youtube.com/channel/{username}, /user/{username}, or /@{username}

How channels display on Google

Only one messaging channel surfaces on a GBP listing at a time, even if you connect both. If both SMS and WhatsApp are added, SMS wins. All connected social channels appear in the About section of the GBP page result.

SMS or WhatsApp not showing on GBP

Google validates each number you submit, and approval is on Google's side. If your channel does not appear:

Open Update GBP from the page selection modal in the CRM, or edit the page in the Google Business console.
Check whether the edit was approved. If Google rejected the edit, raise a ticket with Google directly.

Frequently Asked Questions

Does Sparkforge handle replies from GBP messaging?

Yes, but only for messaging channels integrated through the CRM. The Conversations module manages those threads.

Why is only one of my messaging channels showing?

Google displays a single messaging channel per listing. If both SMS and WhatsApp are connected, SMS takes priority.

My SMS channel is not appearing on Google. What now?

Google validates every number. Check that your edit was approved in the Google Business console. If not, file a ticket with Google.

Can I add multiple LinkedIn URLs?

Yes. Both personal /in/{username} and /company/{username} formats are accepted.