Average Review Response Time in the Prospecting Tool
The Prospecting Tool's marketing audit report now includes Average Review Response Time for Google and Facebook reviews, showing how fast a prospect replies to customer feedback.
What changed
The Prospecting Tool's audit report now calculates Average Review Response Time for any review with a reply on Google or Facebook. The metric appears alongside the rest of the marketing audit data, giving a clear read on how the prospect handles online feedback.
Why it matters
- Spot prospects who already automate review responses — and the ones who don't.
- Use the gap as a concrete pitch point: slow response times cost trust and rankings.
- Tie the metric back to a Sparkforge automation offer.
Refreshing older audits
For prospects audited before this update, refresh the report to populate the new metric.
Frequently Asked Questions
Which review sources are covered?
Google and Facebook. Both platforms expose reply timestamps, so Sparkforge can calculate the average gap between review and response.
What if a prospect's report is older?
Refresh the report from inside the Prospecting Tool. The new metric populates after the refresh completes.
Does this work for prospects with no replies?
If there are no replies on file, the metric shows as unavailable. That alone is a signal worth raising in your sales conversation.
Can I export this data?
The metric exports with the rest of the marketing audit report. Use it in proposals or as part of a competitive teardown.
Was this article helpful?
Thanks for the feedback.