Messaging Analytics V2 in Sparkforge Phone Settings

By Sparkforge Support Team ·Last reviewed May 3, 2026

Messaging Analytics V2 in Sparkforge gives SMS performance a dashboard with clickable Sent, Delivered, Failed, Received, and Opt-Out cards, plus failure-rate and opt-out trend charts with threshold indicators.

Messaging Analytics V2 in Sparkforge Phone Settings tracks SMS performance with interactive charts, period comparisons, and clickable metric cards. It is currently available through Labs.

Enable it

Go to Agency Settings.
Open Labs.
Activate Messaging Analytics V2 for the locations that need it.

You can switch back to the previous view at any time by turning the toggle off.

Where to find it

Go to Settings.
Click Phone System.
Open the Messaging tab.
Select Messaging Analytics.

Default range is the last 30 days, with up to 90 days available. Filters refine the view further.

Performance summary cards

Metric	What it shows
Sent	Total messages your account attempted to send
Delivered	Messages that successfully reached the recipient
Failed	Messages that did not deliver due to invalid numbers, carrier filtering, opt-outs, or compliance issues
Received	Inbound messages and replies
Opt-Out Rate	Percent of contacts who replied STOP or otherwise unsubscribed

Each card includes a comparison against the previous period. Green is improvement, red is decline.

Drill into details

Click any summary card to open a logs modal listing the underlying messages with name, phone number, status, activity date, and error codes.

Charts

Failure Rate Trend

A bar per day showing the percentage of failed messages. The chart includes a 10% threshold line.

Below 10%: healthy performance.
Above 10%: increased risk of carrier restrictions and account limits.

Repeated breaches damage sender reputation and can trigger messaging suspension.

Failure Reason Breakdown

A donut chart showing why messages failed. Common reasons:

Unverified toll-free numbers
Invalid or non-mobile numbers
Carrier filtering or safeguards
Country mismatches and routing issues

Each segment includes a comparison to the previous period so you can see what's getting better or worse.

Opt-Out Rate Trend

Tracks unsubscribes over time with a 2% threshold marker. Crossing 2% repeatedly is a signal to revisit messaging cadence and audience targeting.

How to use it

Goal	Where to look
Spot delivery problems early	Failure Rate Trend
Fix delivery issues	Error codes and Failure Reason Breakdown
Monitor audience health	Opt-Out Rate Trend
Optimize campaigns	Period-over-period comparisons

Filter by source

Click Filters to scope analytics by source: All, Campaign, Workflow, or Bulk Request.

Frequently Asked Questions

Why am I seeing a high failure rate?

Most failures come from invalid numbers, carrier filtering, or compliance issues. Open the Failure Reason Breakdown to see which one dominates and start fixing the largest segment first.

What happens if I exceed the thresholds?

Failure rates above 10% or opt-out rates above 2% increase the risk of carrier-level restrictions and possible messaging suspension.

Can I filter analytics by source?

Yes. Use the Filters panel to scope to All, Campaign, Workflow, or Bulk Request to see how each channel is performing.

How do I switch back to the old view?

Go to Labs and turn off Messaging Analytics V2 for the location.

How far back does the data go?

Default is the last 30 days. You can extend to up to 90 days for broader trend analysis.