How to Use SEO Heatmaps in the Sparkforge Prospecting Tool

The SEO Heatmap inside the Prospecting Tool shows how a prospect ranks across nine geographic points around their business. Use it to spot where local visibility is solid and where it needs work.

Requirement: Premium Prospecting subscription on both agency and sub-account.

What the SEO Heatmap shows

The heatmap plots search rankings on a 3x3 grid of points centered on the prospect's location. Each point reflects the rank for a chosen keyword from that geographic spot.

• Center point (20% weight): the prospect's immediate area.
• Eight outer points (10% weight each): nearby zones for neighborhood-level visibility.

Higher rank at a point means stronger visibility in that location. The combined score reflects local SEO performance overall.

What you get out of it

• Geographic visibility view per keyword.
• Specific zones to target with local SEO work.
• Top three local competitors surfaced alongside the prospect's data.

Heatmap accuracy notes

Heatmap categories now align with the prospect's Google Business Profile categories, so the map reflects how Google actually classifies the business. If you are reviewing an older report, refresh it first to load the updated heatmap data.

Run the heatmap from an agency account

1. Sign in to your Sparkforge agency account.
2. Click Prospecting in the left menu.
3. Click Add Prospect or open an existing prospect, then click View Report.
4. In the report sidebar, click SEO Analysis.
5. Scroll to the heatmap. Each dot is a local search result. The center dot is the business's immediate area. The example keyword shown might be "asian restaurant near me."
6. Review the top three local competitors listed alongside the heatmap.

Run the heatmap from a sub-account

1. Log in to a sub-account that has Premium Prospecting enabled.
2. Click Marketing in the left menu, then Prospecting in the top menu.
3. Click Add Prospect or open an existing prospect, then click View Report.
4. In the report sidebar, click SEO Analysis and scroll to the heatmap.
5. Review rankings, the center dot, and the top three local competitors.

Using the data

• Check the heatmap on a regular cadence to track ranking shifts.
• Focus optimization on outer points where rank is weakest.
• Pair heatmap insights with on-page SEO and listings work for the full picture.